지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 481 - 489 (9page)
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초록· 키워드
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This study examines the effects of restaurant attributes on customers' perceptions of price and brand reputation. Four restaurant attributes were used to represent restaurant quality. Multiple regression was conducted to measure the relationships between the four restaurant attributes and price and brand reputation. Further, an independent T-test was used to compare differences between perceptions of locals and tourists with regard to restaurant quality under two categories (price and brand reputation) after they selected a restaurant. Results of this study revealed that residency did not have a significant impact on customers' perceptions of price or brand reputation, whereas restaurant attributes did have an impact. Taste was a predictor of perceived price, whereas service and atmosphere were predictors of brand reputation. In addition, comparison of restaurant attributes between locals and tourists showed that sanitation and service were significantly different in accordance with price and atmosphere, whereas taste and service were significantly different in accordance with brand reputation. Locals showed higher means for each restaurant attribute compared to tourists.
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참고문헌 (45)
참고문헌 신청
Ambler T / 1996 / Brand development versus new product development: towards a process model of extension decisions / Marketing Intelligence Planning 14(7):10~19
Berry L / 2000 / Cultivating service brand equity / J. of Academic Marketing Science 28:128~137
Bliemel FWA / 1984 / Brand choice under price-quality considerations: An integrative theory
Brodie RJ / 2009 / Investigating the service brand: A customer value perspective / J. of Business Research 62(2):345~355
Brumback N / 1999 / Roamin’ holiday / Restaurant Business 8:39
Berry L / 2000 / Cultivating service brand equity / J. of Academic Marketing Science 28:128~137
Bliemel FWA / 1984 / Brand choice under price-quality considerations: An integrative theory
Brodie RJ / 2009 / Investigating the service brand: A customer value perspective / J. of Business Research 62(2):345~355
Brumback N / 1999 / Roamin’ holiday / Restaurant Business 8:39
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