지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The increased use of online shopping by older consumers means that online retailers need to consider older consumers when designing websites. We investigated the specific characteristics of commercial websites (i.e., perceptual fluency) through an online experiment. Guided by perceptual fluency and affect optimization literature, hypotheses highlighting older consumers' responses to websites were proposed and tested. Results confirmed that older consumers (in their 50s) are more generous in evaluating online retailers' websites than younger consumers (in their 20s) and that responses to websites are dependent on perceptual fluency. The findings are consistent with previous research and provide additional support for theories that deal with an online apparel shopping context. Practical implications and limitations are discussed.
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참고문헌 (50)
참고문헌 신청
Aladwani, A. M. / 2002 / Developing and validating an instrument for measuring user-perceived web quality / Information & Management 39(6):467~476
Alter, A. L. / 2009 / Uniting the tribes of fluency to form a metacognitive nation / Personality and Social Psychology Review 13(3):219~235
Bandura, A. / 1997 / Self-efficacy: The exercise of control / WH Freeman
Birditt, K. S. / 2003 / Age and gender differences in adults' descriptions of emotional reactions to interpersonal problems / The Journals of Gerontology Series B: Psychological Sciences and Social Sciences 58(4):P237~P245
Birditt, K. S. / 2005 / Do we get better at picking our battles? Age group differences in descriptions of behavioral reactions to interpersonal tensions / The Journals of Gerontology Series B: Psychological Sciences and Social Sciences 60(3):121~128
Alter, A. L. / 2009 / Uniting the tribes of fluency to form a metacognitive nation / Personality and Social Psychology Review 13(3):219~235
Bandura, A. / 1997 / Self-efficacy: The exercise of control / WH Freeman
Birditt, K. S. / 2003 / Age and gender differences in adults' descriptions of emotional reactions to interpersonal problems / The Journals of Gerontology Series B: Psychological Sciences and Social Sciences 58(4):P237~P245
Birditt, K. S. / 2005 / Do we get better at picking our battles? Age group differences in descriptions of behavioral reactions to interpersonal tensions / The Journals of Gerontology Series B: Psychological Sciences and Social Sciences 60(3):121~128
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