지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study applies framing theory to the presentation of trend or styling information in fashion journalism. A qualitative content analysis was conducted with three lifestyle magazines. The findings include attribute, attitude, and source-based frames. The attribute-based frame was used to increase the versatility and feasibility of design by emphasizing particular attributes of clothes. To increase versatility, an item could be presented either as a basic or trendy design. To increase feasibility, fashion information could be customized by price points (i.e., affordable frame) or body type (i.e., flattering frame). The attitude-based frame includes prescriptive and rule-breaking frames. The source-based frame offers a source of trend or styling information. Expert, celebrity, and consumer frame emerged under the source-based frame. Findings reveal how fashion and style information is defined and crafted.
목차
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참고문헌 (37)
참고문헌 신청
Blumer, H. / 1969 / Fashion: From class differentiation to collective taste / The Sociological Quarterly 10(3):275~291
2008 / Build a basic wardrobe / Cosmopolitan :98
Cheema, A. / 2008 / Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation / Journal of Marketing Research 45:462~472
Cosmopolitan / Wikipedia
2008 / Dress your body / Glamour :122
2008 / Build a basic wardrobe / Cosmopolitan :98
Cheema, A. / 2008 / Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation / Journal of Marketing Research 45:462~472
Cosmopolitan / Wikipedia
2008 / Dress your body / Glamour :122
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