지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국경영정보학회 Asia pacific journal of information systems Asia pacific journal of information systems 제21권 제2호
- 발행연도
- 2011.1
- 수록면
- 19 - 42 (24page)
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초록· 키워드
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This paper proposes a new framework to predict decision performance by investigating the cognitive fit of decision makers. We assume that every decision maker has two kinds of schema: emotional and rational. Cognitive fit is believed to have a close relationship with the two schemata and decision performance. In the literature on decision performance there is few studies investigating the relationship between the two schemata and cognitive fit. Therefore, our research purposes are twofold: (1) to provide a theoretical basis for the proposed framework describing the causal relationships among the two schemata, cognitive fit. and decision performance, and (2) to empirically prove its validity in the application to an Internet shopping environment. Based on the questionnaires from 104 respondents, we used a second order, confirmatory factor analysis (CFA) model to extract valid constructs, and a structural equation model (SEM) to calculate path coefficients and prove the statistical validity of our proposed research model. The experimental results supported our research model.
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