지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 25 - 40 (16page)
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초록· 키워드
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Recently, social network services (SNSs) most notably in Facebook, Twitter, Linkedin have became a worldwide sensation more than the other internet services. This study suggested social conformity theory is appropriate tools for diagnosis to rapid adoption and diffusion of SNSs. Based on previous research, we suggested three different aspects of social conformity:social imitation conformity, social connection conformity, and social comparative conformity. Namely conformity has positive effect on user's three kinds of commitment which called continuance, normative, and affective commitment. we investigated user's commitment to the SNSs have positive effects on user's stickiness intention. Finally, we presented useful implications related to academy and industry.
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등록된 정보가 없습니다.
참고문헌 (43)
참고문헌 신청
김재숙 / 2001 / 규범적 및 정보적 영향에 의한 여대생의 의복 동조성 연구 / 충남생활과학연구지 14:22~33
DMC 미디어 / 2010 / 소셜네트워크서비스 활용 마케팅 사례
Allen, N. J. / 1990 / The meas urement and antecedents of affective, continuance and normative commitment to the organization / Journal of Occupational Behavior 63(1):1~18
Arriaga, X. B. / 2001 / Being committed：Affective, cognitive, and conative components of relationship commitment / Personality and Social Psychology Bulletin 27(9):1190~1203
Asch, S. E. / 1951 / Effects of group pressure upon the modification and distortion of judgments / Groups, Leadership, and Men. S. :222~236
DMC 미디어 / 2010 / 소셜네트워크서비스 활용 마케팅 사례
Allen, N. J. / 1990 / The meas urement and antecedents of affective, continuance and normative commitment to the organization / Journal of Occupational Behavior 63(1):1~18
Arriaga, X. B. / 2001 / Being committed：Affective, cognitive, and conative components of relationship commitment / Personality and Social Psychology Bulletin 27(9):1190~1203
Asch, S. E. / 1951 / Effects of group pressure upon the modification and distortion of judgments / Groups, Leadership, and Men. S. :222~236
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