지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 255 - 273 (19page)
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초록· 키워드
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The widespread use of smart phones and smart pads has given rise to the use of eBook services based on these smart devices. Consequently, the size of eBook services has exploded both in the domestic as well as overseas market. However, the growth curve becomes flatter than before, and the adoption rate is still not high in Korea. Hence, this study explores the factors affecting the intention to use eBook services based on smart devices, and their relationships. Finally, we propose an eBook adoption model, which extends the Technology Adoption Model. An online survey was conducted to validate the research model. By applying Partial Least Squares, we found that there are strong relationships among perceived usefulness, perceived ease of use, perceived playfulness, social influence, and intention to use. In addition, we found that smart devices enjoyment positively affects the perceived playfulness of eBooks, and that personal innovativeness positively affects perceived ease of use. Our findings shed some light on how to design eBook services based on smart devices.
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참고문헌 (49)
참고문헌 신청
Adams, D. / 1992 / Perceived usefulness, ease of use, and usage of information technology：A replication / MIS Quarterly 16(2):227~247
Agarwal, R. / 2000 / Time flies when you’re having fun：Cognitive absorption and beliefs about information technology usage / MIS Quarterly 24(4):665~694
Agarwal, R. / 1998 / A conceptual and operational definition of personal innovativeness in the domain of information technology / Information Systems Research 9(2):204~215
Anandarajan, M. / 2000 / An exploratory investigation of the antecedents and impact of internet usage：an individual perspective / Behaviour and Information Technology 19(1):69~85
Chin, W. W. / 2003 / A partial least squares latent variable modeling approach for measuring interaction effects：Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study / Information Systems Research 14(2):189~217
Agarwal, R. / 2000 / Time flies when you’re having fun：Cognitive absorption and beliefs about information technology usage / MIS Quarterly 24(4):665~694
Agarwal, R. / 1998 / A conceptual and operational definition of personal innovativeness in the domain of information technology / Information Systems Research 9(2):204~215
Anandarajan, M. / 2000 / An exploratory investigation of the antecedents and impact of internet usage：an individual perspective / Behaviour and Information Technology 19(1):69~85
Chin, W. W. / 2003 / A partial least squares latent variable modeling approach for measuring interaction effects：Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study / Information Systems Research 14(2):189~217
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