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Study of Measures to Expand Mobile Payment by Enhancing the Payment Infrastructure for Merchant : Focus on Bluetooth Low Energy(BLE) Technology
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가맹점 결제 인프라 개선을 통한 모바일 결제 확대 방안 연구 : 블루투스(BLE) 기술 중심

논문 기본 정보

Type
Academic journal
Author
Bok, Joonghyo (숭실대학교 IT정책경영학과) Kim, Byungsu (숭실대학교 IT정책경영학과) Gim, Gwangyong (숭실대학교 경영학부)
Journal
한국IT서비스학회 한국IT서비스학회지 한국IT서비스학회지 제16권 제4호
Published
2017.1
Pages
33 - 46 (14page)

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Study of Measures to Expand Mobile Payment by Enhancing the Payment Infrastructure for Merchant : Focus on Bluetooth Low Energy(BLE) Technology
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Research history (2)

2018

A Study on the Utilization of Bluetooth Technology for Improving the General Applicability of Merchant Payment Infrastructure : Focused on Mobile Simple Payment Services
복중효 IT정책경영학과 2018.01 Thesis

2017

Study of Measures to Expand Mobile Payment by Enhancing the Payment Infrastructure for Merchant : Focus on Bluetooth Low Energy(BLE) Technology
Bok ,  Joonghyo ,  Kim 한국IT서비스학회지 2017.01 Academic journal
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Abstract· Keywords

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Increasing popularity of smartphone is creating many changes in payment market sector also. The new fin-tech and simple mobile payment service have provided convenience as well as various benefits and value-added services to create new payment culture. However, the infrastructure of offline shops is too poor for users to use the simple mobile payment services in Korea. There are several reasons why the support of simple mobile payment services by offline shops has reached the limit in Korea. They include the reluctance of shop owners due to highly priced devices, the failure of NFC of the leading offline payment infrastructure to support iOS, the services that are biased to the specific manufacturers and smartphones (Samsung Pay and LG Pay), prefer large shops (SSG Pay and L PAY), and focus on online transactions. This study used the Bluetooth technology that is the standard feature built in all smartphone to expand the offline shops that accept the simple mobile payment services ensuring universality and scalability from the convenience of customer's and service provider's aspects. Applying the same payment scene as the existing NFC payment method from the user's aspect and the Bluetooth technology from the service provider's aspect enables support of all smartphones and offering value-added services such as electronic receipt and promotions through the large-capacity bidirectional data transfer. This study is intended to review the simple mobile payment services in Korea and other countries, propose the simple mobile payment service model for Korea by analyzing the Bluetooth technology and preceding studies of payment services using BLE technology, and develop the pilot system using the BLE technology to verify the proposed system with actual shops.
#Simple Mobile Payment #Bluetooth #BLE #Bluetooth Low Energy) Payment #Fintech #App card

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References (16)

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Chandra, S. S. / 2010 / Evaluating the Role of Trust in Consumer Adoption of Mobile Payment Systems : An Em pirical Analysis / Communications of the Association for Information Systems 27(29):561~588 google schola 채규항 / 2016 / 2016년 모바일 금융서비스 이용행태 조사결과 google schola 조은영 / 2015 / 핀테크 모바일 간편결제 서비스 활성화 방안 / 정보화정책 22(4):22~44 google schola Kim, C. / 2010 / An Empirical Examination of Factors Influencing the Intention to Use Mobile Payment / Computers in Human Behavior 26(3):310~322 google schola 김진완 / 2015 / 모바일 결제의 발전이 신용카드업에 미치는 영향 google schola

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