지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This paper seeks to investigate the effect of technology readiness on the usage of smart entry service. The questionnaires were distributed to passengers who were experience with smart entry service and structural equation modeling was utilized to analyze the data. The results revealed that optimism had a positive impact on perceived usefulness and insecurity had a negative effect on perceived enjoyment. Perceived ease of use had a positive impact on perceived enjoyment, perceived usefulness and intention to use. In addition, perceived usefulness had a positive impact on intention to use. The results from this paper can be used as basic knowledge for developing the smart entry service activation plan.
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참고문헌 (15)
참고문헌 신청
Davis, F / 1989 / User acceptance of computer technology : A comparison of two theoretical models / Management Science 35(8):982~1003
Davis, F. D / 1992 / Extrinsic and intrinsic motivation to use computers in the workplace / Journal of Applied Social Psychology 22:1111~1132
Guhr, N / 2013 / Technology Readiness in Customers' Perception and Acceptance of M(obile)-Payment: An Empirical Study in Finland, Germany, the USA and Japan / International Conference on Wirtschaftsinformatik
Hirschman, E. C. / 1980 / Innovativeness, novelty seeking, and consumer creativity / Journal of Consumer Research 7(3):283~295
Igbaria, M / 1996 / A Motivational Model of Microcomputer Usage / Journal of Management Information Systems 13(1):127~143
Davis, F. D / 1992 / Extrinsic and intrinsic motivation to use computers in the workplace / Journal of Applied Social Psychology 22:1111~1132
Guhr, N / 2013 / Technology Readiness in Customers' Perception and Acceptance of M(obile)-Payment: An Empirical Study in Finland, Germany, the USA and Japan / International Conference on Wirtschaftsinformatik
Hirschman, E. C. / 1980 / Innovativeness, novelty seeking, and consumer creativity / Journal of Consumer Research 7(3):283~295
Igbaria, M / 1996 / A Motivational Model of Microcomputer Usage / Journal of Management Information Systems 13(1):127~143
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