지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 159 - 169 (11page)
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초록· 키워드
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We suggested specific and practical marketing strategies to coffee shop managers and customers to create a symbiotic relationship. The coffee shop's relationship to reliability, commitment, and shop loyalty was analyzed thoroughly. The samples for this study were 393 coffee shop customers in Seoul. The results showed that customer reliability about coffee shops improved as reputation, customer orientation, specialty, and tie increased, but reliability was reduced as the size of the coffee shop became larger. Communication did not significantly affect reliability. Second, customer reliability positively affected commitment, so commitment increased as customer reliability increased. Third, customer reliability positively affected shop loyalty, so shop loyalty increased as customer reliability increased. Fourth, customer commitment positively affected shop loyalty, so shop loyalty increased as customer commitment increased.
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등록된 정보가 없습니다.
참고문헌 (53)
참고문헌 신청
관세청 / http://www.customs.go.kr
김계수 / 2004 / AMOS 구조방정식 모형분석 / SPSS아카데미
Berry LL / 1983 / Relationship marketing in / AMA :25~28
Berry L L / 1986 / Relationship retailing transform customer into clients / Business Horizons :43~47
Berry LL / 1991 / Marketing service: competing through quality / The Free Press
김계수 / 2004 / AMOS 구조방정식 모형분석 / SPSS아카데미
Berry LL / 1983 / Relationship marketing in / AMA :25~28
Berry L L / 1986 / Relationship retailing transform customer into clients / Business Horizons :43~47
Berry LL / 1991 / Marketing service: competing through quality / The Free Press
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