지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Environment-friendly agricultural products in villages for rural tourism not only are very crucial as a pull factor that attracts tourists but also can serve as a way out for the development of rural areas. Experiences of agricultural products and local dishes can revitalize rural tourism and act as attractors that draw tourists to farm villages for tourism consistently. This study examines factors affecting rural experience tourists' purchase of environment-friendly agricultural products, thereby suggesting marketing strategies for promoting the consumption of environment-friendly agricultural products of villages for rural tourism.
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참고문헌 (20)
참고문헌 신청
Aaker, D. A. / 1991 / Managing Brand Equity; Capitalizing on the Value of a Brand Name / The Free Press
Fandos, C. / 2006 / Intrinsic and Extrinsic Quality Attributes, Loyalty and Buying Intention : An Analysis for a PDO product / British Food Journal 108(8):646~662
Fishbein, M. / 1975 / Belief, Attitude and Intention and Behavior: Introduction to Theory and Research Reading / Addison Wesley :335~383
Han, D. Y. / 2011 / The Influence of Satisfaction Factors of Farm Experience Programs on the Purchase of Local Agricultural Special Products
Jeong, G. J. / 2010 / An Empirical Study on the Relationship between the Experiential Tour of Farm Village Amenity and the Purchase of Agricultural & Special Products
Fandos, C. / 2006 / Intrinsic and Extrinsic Quality Attributes, Loyalty and Buying Intention : An Analysis for a PDO product / British Food Journal 108(8):646~662
Fishbein, M. / 1975 / Belief, Attitude and Intention and Behavior: Introduction to Theory and Research Reading / Addison Wesley :335~383
Han, D. Y. / 2011 / The Influence of Satisfaction Factors of Farm Experience Programs on the Purchase of Local Agricultural Special Products
Jeong, G. J. / 2010 / An Empirical Study on the Relationship between the Experiential Tour of Farm Village Amenity and the Purchase of Agricultural & Special Products
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