지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This research investigates the mechanism of ethical fashion consumption by examining the effects of benefit and risk perception on ethical fashion consumption attitudes and behavioral intention. To test the hypotheses, 300 female consumers between the ages of 20 and 49 were invited as study participants. The reliability and the validity of multi-item constructs were tested by Confirmatory Factor Analysis. The hypotheses were tested by utilizing Structural Equation Analysis and hierarchical multiple regression analysis. The benefit perception of ethical consumption was composed of three benefit types, which were altruistic benefit, social image benefit, and self-oriented benefit. Benefit perception, except social image benefit, had significant effects on consumer attitudes towards ethical fashion consumption; similarly, benefit perception had significant effects on behavioral intention (except self-oriented benefit) which had an effect on behavioral intention only when it was mediated by attitudes. Further analysis was conducted to understand the reason for the weak relationship between attitudes and behavioral intention. Financial and performance risk perceptions were tested for the moderating roles of attitudes and behavioral intention; subsequently, only financial risk interacted with attitudes and showed that the positive effects of attitudes on behavioral intention were weakened by a high financial risk perception. Performance risk had a main effect on behavioral intention independent of attitudes. Managerial implication and future study directions are also discussed.
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참고문헌 (50)
참고문헌 신청
Aiken, L. S. / 1991 / Multiple Regression : Testing and Interpreting Interactions / Sage
Ajzen, I. / 1977 / Attitude-behavior relations: A theoretical analysis and review of empirical research / Psychological Bulletin 84(5):888~918
Baron, R. M. / 1986 / The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations / Journal of Personality and Social Psychology 51(6):1173~1182
Basil, D. Z. / 2006 / Values motivation and concern for appearances: The effect of personality traits on responses to corporate social responsibility / International Journal of Nonprofit and Voluntary Sector Marketing 11(1):61~72
Belk, R. W. / 2005 / Consumer ethics across cultures / Consumption Markets and Culture 8(3):275~289
Ajzen, I. / 1977 / Attitude-behavior relations: A theoretical analysis and review of empirical research / Psychological Bulletin 84(5):888~918
Baron, R. M. / 1986 / The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations / Journal of Personality and Social Psychology 51(6):1173~1182
Basil, D. Z. / 2006 / Values motivation and concern for appearances: The effect of personality traits on responses to corporate social responsibility / International Journal of Nonprofit and Voluntary Sector Marketing 11(1):61~72
Belk, R. W. / 2005 / Consumer ethics across cultures / Consumption Markets and Culture 8(3):275~289
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