지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.
목차
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참고문헌 (58)
참고문헌 신청
Ananda, J. / 2003 / The use of analytic hierarchy process to incorporate stakeholder preferences into regional forest planning / Forest Policy and Economics 5(1):13~26
Chandrashekaran, R. / 2004 / The influence of redundant comparison prices and other price presentation formats on consumers evaluations and purchase intentions / Journal of Retailing 80(1):53~66
Cho, G. T. / 2003 / Analytic hierarchy process / Donghyeon
조윤주 / 2007 / AHP를 이용한 의복평가기준의 우선순위 분석 / 한국의류산업학회지 9(1):81~88
조윤주 / 2007 / AHP(Analytic Hierarchy Process)를 이용한 의류점포선택기준에 관한 연구 / 한국의류학회지 31(4):615~623
Chandrashekaran, R. / 2004 / The influence of redundant comparison prices and other price presentation formats on consumers evaluations and purchase intentions / Journal of Retailing 80(1):53~66
Cho, G. T. / 2003 / Analytic hierarchy process / Donghyeon
조윤주 / 2007 / AHP를 이용한 의복평가기준의 우선순위 분석 / 한국의류산업학회지 9(1):81~88
조윤주 / 2007 / AHP(Analytic Hierarchy Process)를 이용한 의류점포선택기준에 관한 연구 / 한국의류학회지 31(4):615~623
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