지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이 논문의 연구 히스토리 (2)
2014
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This study examines the effectiveness of CSR through the expectancy disconfirmation theory. The change of CSR belief after a corporate social irresponsibility (CSIR) crisis was investigated in terms of activity timing (proactive activities before CSIR crisis/reactive activities after CSIR crisis). Study 1 explores the influence of CSR belief perceptions formed through usual CSR activities on CSR belief decline after a CSIR crisis and the moderating effect of CSR activity types. Higher CSR belief perceptions are formed through usual CSR activities that result in a large CSR belief decline. The moderating effect of CSR activity types on CSR belief decline is found. Volunteer activity has the strongest depending effect on CSIR crisis. Study 2 explores the influence of CSR belief perceptions formed through CSIR crisis on a CSR belief incline after CSR activities and the moderating effect of CSR activity types. The lower CSR belief perception after CSIR crisis results in a high CSR belief incline after CSR activities. The moderating effect of CSR activity types on CSR belief incline is found. Cause-related marketing has the strongest overcoming effect on a CSIR crisis.
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참고문헌 (43)
참고문헌 신청
Albinger, H. S. / 2000 / Corporate social performance and attractiveness as an employer to different job seeking populations / Journal of Business Ethics 28(3):243~253
Ahluwalia, R. / 2002 / How prevalent is the negativity effect in consumer environments? / The Journal of Consumer Research 29(2):270~279
Brown, T. J. / 1997 / The company and the product: Corporate associations and consumer product responses / Journal of Marketing 61(1):68~84
Cho, J. H. / 2009 / Comparing the consumer response to crisis communications in product-harm crisis
Cho, S. / 2009 / Netizens' evaluations of corporate social responsibility: Content analysis of CSR news stories and online readers' comments / Public Relations Review 35:147~149
Ahluwalia, R. / 2002 / How prevalent is the negativity effect in consumer environments? / The Journal of Consumer Research 29(2):270~279
Brown, T. J. / 1997 / The company and the product: Corporate associations and consumer product responses / Journal of Marketing 61(1):68~84
Cho, J. H. / 2009 / Comparing the consumer response to crisis communications in product-harm crisis
Cho, S. / 2009 / Netizens' evaluations of corporate social responsibility: Content analysis of CSR news stories and online readers' comments / Public Relations Review 35:147~149
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