지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study performs an investigative research on the shopping value of consumers who purchase fashion/beauty products using group buying social commerce among the types of social commerce and private shopping malls. We provide basic knowledge on consumer behavior using social commerce newly appeared as shopping channels. For the method, the research was performed by designing a sequential integration method of conducting quantitative verification after qualitative research. As a result of qualitative research, multiple shopping values have been shown as the common shopping values of consumers using two types of shopping malls. The dimensions are price, quality, convenience, interaction, information, reliability, hedonic and impulse buying values. A total of eight sub-dimensions have appeared due to performing quantitative verification on the shopping value of group buying social commerce. The dimensions are same as the results from the qualitative research. The shopping value of consumers who purchase fashion/beauty products using private shopping malls has been classified into seven dimensions (except interaction value).
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참고문헌 (39)
참고문헌 신청
Ahn, K. H. / 2011 / The structural relationships among customer trust, satisfaction and loyalty in social commerce context: Focusing on trust transfer
Babin, B. J. / 1994 / Work and/ or fun: Measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20(4):644~656
Carpenter, J. M. / 2008 / Consumer shopping value, satisfaction and loyalty in discount retailing / Journal of Retailing and Consumer Services 15(5):358~363
정수연 / 2010 / 온라인쇼핑가치가 사이트속성중요도와 쇼핑의도에 미치는 영향에 관한 연구 -한국과 영국의 차이를 중심으로- / e-비즈니스연구 11(1):69~94
Churchill Jr. / 1979 / A paradigm for developing better measures of marketing constructs / Journal of Marketing Research 16:64~73
Babin, B. J. / 1994 / Work and/ or fun: Measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20(4):644~656
Carpenter, J. M. / 2008 / Consumer shopping value, satisfaction and loyalty in discount retailing / Journal of Retailing and Consumer Services 15(5):358~363
정수연 / 2010 / 온라인쇼핑가치가 사이트속성중요도와 쇼핑의도에 미치는 영향에 관한 연구 -한국과 영국의 차이를 중심으로- / e-비즈니스연구 11(1):69~94
Churchill Jr. / 1979 / A paradigm for developing better measures of marketing constructs / Journal of Marketing Research 16:64~73
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