지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study identified the internal motives for the purchase behavior of Korean male consumers in multi-brand fashion stores by conducting in-depth interviews with 8 men in their 20s and 30s. All respondents had significant experience with this type of store. Data were analyzed in an inductive way and compared with Bohemianism to interpret and described the results as a recent phenomenon of men's fashion. The five internal motives were extracted from analysis: the pursuit of freedom of expression, the counter-cultural resistance to department stores and domestic fashion brands, which tend to copy designs from international brands, the pursuit of mobility and adventure for trying to search and wear a new fashion style, the pursuit of pleasure through store experience, and the pursuit of artistic value by considering goods purchased in multi-brand fashion stores as artistic and cultural goods.
목차
등록된 정보가 없습니다.
참고문헌 (40)
참고문헌 신청
Business expansion of big companies into the select shop / Apparel News
Choi, B. B. / 2009 / Effects of new consumer lifestyle on evolution of fashion multi-shop
최정원 / 2010 / 과시적 소비성향과 콜레보레이션 패션제품 구매동기, 선택기준 및 만족도에 관한 연구 / 한국의류학회지 34(4):628~641
정은숙 / 2002 / 히피패션이 보보스패션에 미친 영향에 관한 연구 / 복식 52(2):45~57
Competition of man's select shop in department store / International Textile News
Choi, B. B. / 2009 / Effects of new consumer lifestyle on evolution of fashion multi-shop
최정원 / 2010 / 과시적 소비성향과 콜레보레이션 패션제품 구매동기, 선택기준 및 만족도에 관한 연구 / 한국의류학회지 34(4):628~641
정은숙 / 2002 / 히피패션이 보보스패션에 미친 영향에 관한 연구 / 복식 52(2):45~57
Competition of man's select shop in department store / International Textile News
이 논문의 저자 정보
최근 본 자료
댓글(0)
0