지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 1,222 - 1,236 (15page)
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초록· 키워드
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This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.
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등록된 정보가 없습니다.
참고문헌 (79)
참고문헌 신청
Ansari, A. / 2003 / E-customization / Journal of Marketing Research 40(2):131~145
Avery, C. / 1997 / Recommender systems for evaluating computer message / Communications of the ACM 40(3):88~89
Babin, B. J. / 1995 / Consumer self-regulation in a retail environment / Journal of Retailing 71(1):47~70
이유재 / 198803 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16(1) 16(1):74~94
Baker, J. / 1992 / An experimental approach to making retail store environmental decisions / Journal of Retailing 68(4):445~460
Avery, C. / 1997 / Recommender systems for evaluating computer message / Communications of the ACM 40(3):88~89
Babin, B. J. / 1995 / Consumer self-regulation in a retail environment / Journal of Retailing 71(1):47~70
이유재 / 198803 / On the evaluation of structural equation models / Journal of the Academy of Marketing Science 16(1) 16(1):74~94
Baker, J. / 1992 / An experimental approach to making retail store environmental decisions / Journal of Retailing 68(4):445~460
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