지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study investigates the effects of fashion innovativeness and utilization on the price perception of formal wear and climbing wear as well as gender differences on price perception and the relationship of the variables. Price perception measurements were based on reference price and reservation price; subsequently, a premium price ratio was calculated based on the measured prices. A survey that involved male and female adult consumers was conducted in Daegu in August 2011. A total of 321 responses were analyzed using descriptive statistics, factor analysis, reliability analysis, correlations and independent sample t-test. Two factors of fashion innovativeness were derived and named as unique-oriented innovativeness and change-oriented innovativeness. The utilization of formal wear and climbing wear was higher in the male group versus the female group. Reference price and reservation price were identified similar to the actual consumer purchasing prices reported in previous studies. Male consumers showed a tendency in price perception in accordance with the utilization. The change-oriented innovativeness of the female group led to a positive relationship with the perceived price of climbing jackets.
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참고문헌 (25)
참고문헌 신청
Chung, I. H. / 1998 / The interaction between clothing-wearing motives and fashion phenomenon: A qualitative approach
정인희 / 2009 / 고기능성 스포츠레저웨어의 프리미엄가격 지각에 대한 연구-스포츠레저활동도, 웰빙 건강 의식 및 인구통계적 특성과의 관련성을 중심으로- / 한국의류학회지 33(9):1506~1518
Chung, I. H. / 2012 / Consumer's multi-channel choice in relation to fashion innovativeness and fashion items / International Journal of Management Cases 14(4):27~34
Clark, R. A. / 2006 / Interpersonal influence and consumer innovativeness / International Journal of Consumer Studies 30(1):34~43
Im, S. / 2003 / An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior / Journal of the Academy of Marketing Science 31(1):61~73
정인희 / 2009 / 고기능성 스포츠레저웨어의 프리미엄가격 지각에 대한 연구-스포츠레저활동도, 웰빙 건강 의식 및 인구통계적 특성과의 관련성을 중심으로- / 한국의류학회지 33(9):1506~1518
Chung, I. H. / 2012 / Consumer's multi-channel choice in relation to fashion innovativeness and fashion items / International Journal of Management Cases 14(4):27~34
Clark, R. A. / 2006 / Interpersonal influence and consumer innovativeness / International Journal of Consumer Studies 30(1):34~43
Im, S. / 2003 / An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior / Journal of the Academy of Marketing Science 31(1):61~73
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