지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
This study examined the effects of consumers' usefulness and the hedonic perception of their willingness to provide information and cooperation intention in the use of location-context based mobile product recommendation services for fashion stores. We examined the influence of consumers' beliefs regarding marketer's information practices on their perceptions of provided services. In addition, the moderating effects of consumers' epistemic curiosity and information control level were investigated. A total of 400 smartphone users were included as participants for the present study. The results showed that consumers who perceived information services as more hedonic and useful are more likely to provide personal information and cooperate with marketers. The findings of the study suggest that fashion retailers who plan to introduce mobile product recommendation services should pay attention to the hedonic aspects of the services. In addition, the effects of usefulness and hedonic perception of the two dependent variables were different according to the level of epistemic curiosity and information control.
목차
등록된 정보가 없습니다.
참고문헌 (70)
참고문헌 신청
Ajzen, I. / 1991 / The theory of planned behavior / Organizatio- nal Behavior and Human Decision Process 50(2):179~211
Anderson, J. C. / 1990 / A model of distributor firm and manufacturer firm working partnerships / Journal of Marketing 54(1):42~58
Avery, C. / 1997 / Recommender systems for evaluating computer message / Communications of the ACM 40(3):88~89
Awad, N. F. / 2006 / The personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online for personalization / MIS Quarterly 30(1):13~28
Ballantyne, D. / 2011 / Introduction to service-dominant logic: From propositions to practice / Industrial Marketing Management 40(2):179~180
Anderson, J. C. / 1990 / A model of distributor firm and manufacturer firm working partnerships / Journal of Marketing 54(1):42~58
Avery, C. / 1997 / Recommender systems for evaluating computer message / Communications of the ACM 40(3):88~89
Awad, N. F. / 2006 / The personalization privacy paradox: An empirical evaluation of information transparency and the willingness to be profiled online for personalization / MIS Quarterly 30(1):13~28
Ballantyne, D. / 2011 / Introduction to service-dominant logic: From propositions to practice / Industrial Marketing Management 40(2):179~180
이 논문의 저자 정보
최근 본 자료
댓글(0)
0