지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study segments information users according to depth and variety of use diffusion in order to differentiate between the influence of fashion information spread and diffusions from each segmented group. Data were collected from a fashion community to perform a social network analysis that used UCINET 6.0. Members completed the survey materials and the network materials were utilized in the analysis to test the hypothesis. The segmented groups of information users determined the study results according to use diffusion and the variables that affect them. The variables affecting information diffusion outcomes indicate different significant influence factors on each segmented market. Information variety and complexity represents elevated information reproductions and verbal acceptances from information diffusion outcomes.
목차
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참고문헌 (43)
참고문헌 신청
Ahn, K. H. / 2010 / Fashion marketing / Suhaksa
Bampo, M. / 2008 / The effects of the social structure of digital networks on viral marketing performance / Information Systems Research 19(3):273~290
Bass, F. M. / 1969 / A new product growth model for consumer durables / Management Science 15(5):215~227
Bickart, B. / 2001 / Internet forums as influential sources of consumer information / Journal of Interactive Marketing 15(5):31~40
Brown, J. / 1987 / Social ties and word-ofmouth referral behavior / Journal of Consumer Research 14(3):350~362
Bampo, M. / 2008 / The effects of the social structure of digital networks on viral marketing performance / Information Systems Research 19(3):273~290
Bass, F. M. / 1969 / A new product growth model for consumer durables / Management Science 15(5):215~227
Bickart, B. / 2001 / Internet forums as influential sources of consumer information / Journal of Interactive Marketing 15(5):31~40
Brown, J. / 1987 / Social ties and word-ofmouth referral behavior / Journal of Consumer Research 14(3):350~362
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