지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Diverse characters have been recently used in fashion products for children. The degree to which parents accept children's opinions or attitudes when they engage in dialogue may be connected with consumer socialization and affect the criteria for the evaluation of character fashion products. This study examined the effects of mothers' childrearing attitudes on consumer socialization and the evaluation criteria for character fashion products for children. A questionnaire was conducted via the Internet on 310 mothers with children aged between four and twelve. The results of the study showed: First, childrearing attitudes were divided into four dimensions: hostility, autonomy, acceptance, and control. Consumer socialization was divided into communication in regards to consumption, consumption control, and the awareness of social relations. The evaluation criteria for character fashion products for children were divided into educational/utilitarian values, emotional values, and social values. Second, mothers were divided into an acceptance group, a moderation group, and a hostility group based on childrearing attitudes. The group with hostile childrearing attitudes had control over their children's consumption and were conscious of others in the process of consumption. The group with accepting childrearing attitudes considered educational/utilitarian values and emotional values when they purchased character fashion products for children. The group with hostile childrearing attitudes considered social values. Third, autonomous childrearing attitudes had the largest influence on communication in regards to consumption. Controlling childrearing attitudes had the largest influence on consumption control and the awareness of social relations. Controlling childrearing attitudes had the largest influence on social/utilitarian and emotional values; however hostile childrearing attitudes had the largest influence on social values.
목차
등록된 정보가 없습니다.
참고문헌 (31)
참고문헌 신청
Adler, A. / 1927 / Understanding human nature / Greenberg
Baek, K. / 2002 / An analysis of consumer prefer- ence and purchasing behavior for the character image used in fashion commodity / Journal of Korean Society of Clothing and Textiles 26(5):561~572
Barbin, B. J. / 1994 / Work and/ or fun: Measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20(4):644~656
Bolton, R. N. / 1991 / A multistage model of customers' assessments of service quality and value / Journal of Consumer Research 17(4):375~384
Carlson, L. / 1988 / Parental style and consumer socialization of children / Journal of Consumer Research 15(1):77~94
Baek, K. / 2002 / An analysis of consumer prefer- ence and purchasing behavior for the character image used in fashion commodity / Journal of Korean Society of Clothing and Textiles 26(5):561~572
Barbin, B. J. / 1994 / Work and/ or fun: Measuring hedonic and utilitarian shopping value / Journal of Consumer Research 20(4):644~656
Bolton, R. N. / 1991 / A multistage model of customers' assessments of service quality and value / Journal of Consumer Research 17(4):375~384
Carlson, L. / 1988 / Parental style and consumer socialization of children / Journal of Consumer Research 15(1):77~94
이 논문의 저자 정보
최근 본 자료
댓글(0)
0