지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study investigated service quality perception, purchase satisfaction, recommendation intention, and switching intention of fashion consumers according to the types of internet shopping malls. The survey was conducted from February 7 to 21 in 2011, and 294 responses were used in the data analysis. The statistical analysis methods were frequency analysis, factor analysis, reliability analysis, ANOVA, and regression analysis. The result of the service quality perception of internet fashion consumers was classified by site characteristics, reliability, enjoyment, product diversity, responsibility, security, and order convenience. There were significant differences in the site characteristics, reliability, enjoyment, responsibility, and security of service quality perception by the types of internet shopping malls. In addition, the factors of service quality perception that could affect the purchase satisfaction of fashion consumers showed differently according to the types of internet shopping malls. The purchase satisfaction of fashion consumers influenced the recommendation intention in all types of internet shopping malls and the purchase satisfaction influenced the switching intention in fashion specialized internet shopping malls.
목차
등록된 정보가 없습니다.
참고문헌 (49)
참고문헌 신청
Anderson, E. W / 1994 / Customer satisfaction, market share, and profitability: Findings from Sweden / Journal of Marketing 58:53~66
Antón, C / 2007 / The mediating effect of satisfaction on consumers' switching intention / Psychology and Marketing 24(6):511~538
Bang,W.B / 2003 / A study on customer satisfaction and behavior intention affected by service quality in internet shopping mall / The Journal of e- Business 4(2):29~56
Barnes,S.J / 2002 / An integrative approach to the assessment of e-commerce quality / Journal of Electronic Commerce Research 3(3):114~127
Bauer,H.H / 2006 / eTransQual: A transaction process-based approach for capturing service quality in online shopping / Journal of Business Research 59(7):866~875
Antón, C / 2007 / The mediating effect of satisfaction on consumers' switching intention / Psychology and Marketing 24(6):511~538
Bang,W.B / 2003 / A study on customer satisfaction and behavior intention affected by service quality in internet shopping mall / The Journal of e- Business 4(2):29~56
Barnes,S.J / 2002 / An integrative approach to the assessment of e-commerce quality / Journal of Electronic Commerce Research 3(3):114~127
Bauer,H.H / 2006 / eTransQual: A transaction process-based approach for capturing service quality in online shopping / Journal of Business Research 59(7):866~875
이 논문의 저자 정보
최근 본 자료
댓글(0)
0