지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of mountain climbing motivation (social interaction, health improvement, and mental rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing motivation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain climbing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend toward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.
목차
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참고문헌 (38)
참고문헌 신청
Average prices of outdoor wear brand
조선명 / 2010 / Characteristics of Extreme Sports Participants' Lifestyles and Sportswear Benefits Sought-A Comparison between Participants of Extreme and Traditional Sports- / 한국의류학회지 34(12):2051~2061
조선명 / 2008 / 스포츠 소비 욕구에 따른 라이프스타일 특성과 스포츠 의류 추구혜택 특성 / 한국의류학회지 32(3):418~430
Chu, Y. S. / 2006 / A study on mountaineering clothing purchase behaviors by mountaineers' properties
Fully equipped to hike neighborhood hills
조선명 / 2010 / Characteristics of Extreme Sports Participants' Lifestyles and Sportswear Benefits Sought-A Comparison between Participants of Extreme and Traditional Sports- / 한국의류학회지 34(12):2051~2061
조선명 / 2008 / 스포츠 소비 욕구에 따른 라이프스타일 특성과 스포츠 의류 추구혜택 특성 / 한국의류학회지 32(3):418~430
Chu, Y. S. / 2006 / A study on mountaineering clothing purchase behaviors by mountaineers' properties
Fully equipped to hike neighborhood hills
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