지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.
목차
등록된 정보가 없습니다.
참고문헌 (20)
참고문헌 신청
Chevalier,J.A / 2006 / The effect of word of mouth on sales: Online book reviews / Journal of Marketing Research 43(3):345~354
최 은 영 / 2004 / 인터넷 쇼핑몰의 의류 상품평 내용과 소비자 인식에 관한 연구 / 복식문화연구 12(6):88~102
Churchill,G.A / 1982 / An investigation into the determinants of customer satisfaction / Journal of Marketing Research 19(4):491~504
Dholakia,U.M / 2001 / A motivational process model of product involvement and consumer risk perception / European Journal of Marketing 35(11):1340~1360
Forsythe,S.M / 2003 / Consumer patronage and risk perceptions in internet shopping / Journal of Business Re-search 56(11):867~875
최 은 영 / 2004 / 인터넷 쇼핑몰의 의류 상품평 내용과 소비자 인식에 관한 연구 / 복식문화연구 12(6):88~102
Churchill,G.A / 1982 / An investigation into the determinants of customer satisfaction / Journal of Marketing Research 19(4):491~504
Dholakia,U.M / 2001 / A motivational process model of product involvement and consumer risk perception / European Journal of Marketing 35(11):1340~1360
Forsythe,S.M / 2003 / Consumer patronage and risk perceptions in internet shopping / Journal of Business Re-search 56(11):867~875
이 논문의 저자 정보
최근 본 자료
댓글(0)
0