지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 1,087 - 1,099 (13page)
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초록· 키워드
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This study investigated the purchase intention of green fashion products based on Rogers' Diffusion of Innovation theory and compared the differences between Korean and British consumers. In order to identify the impact of personal characteristics, this study also examined the effects of fashion innovativeness and LOHAS tendency on perceived attributes of innovation and intention to purchase. With a convenience sampling method, a survey questionnaire was distributed at popular fashion streets in each country. A total of 426 data were obtained, 203 from the UK and 223 from Korea. About 52% were females, and 69% were in their twenties. A factor analysis generated two LOHAS factors (health concerns and eco concerns) and four attributes of green fashion products (image improvement, symbolic superiority, observability, and compatibility). Two types of green fashion products (organic cotton t-shirts and organic cotton t-shirts with an environmental message) were provided to measure the purchase intention, respectively. The findings were as follows. British consumers were more likely to show LOHAS tendency and to perceive positive advantages of green products compared to Koreans; in addition, British consumers presented higher mean scores on the purchase intentions of organic cotton products. Fashion innovativeness was significant to predict image improvement and symbolic superiority, while eco concerns were significant in compatibility for both nations. Compatibility was important for both countries in order to explain the intention to adopt two types of organic products. In addition, image improvement was another predictor for purchase intention of organic t-shirts with an environmental message. Managerial implications were provided.
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참고문헌 (36)
참고문헌 신청
안창희 / 2004 / 환경상품 구매자와 비구매자의 특성 비교 분석 / 한국가정관리학회지 22(1):77~89
Choi, N. Y. / 2000 / Analysis of recognization and behaivor characteristics of customers for green fashion products / Journal of Korean Society of Costume 50(1):145~159
Cortese, A / Business: They care about the world (and they shop, too)
Diamantopoulos, A. / 2003 / Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation / Journal of Business Research 56(6):465~480
Difficult to become eco-friendly consumer / Naturei
Choi, N. Y. / 2000 / Analysis of recognization and behaivor characteristics of customers for green fashion products / Journal of Korean Society of Costume 50(1):145~159
Cortese, A / Business: They care about the world (and they shop, too)
Diamantopoulos, A. / 2003 / Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation / Journal of Business Research 56(6):465~480
Difficult to become eco-friendly consumer / Naturei
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