개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The objective of this study is to analyze how consumption value affects customer satisfaction toward eco-friendly seafood products. Moderating role of gender is also examined. For empirical validation of our model, data were collected from a cross-sectional survey of 307 consumers in the South Korea, who have bought a eco-friendly seafood, a representatives eco-friendly product. The results demonstrated several important findings. First, emotional consumption value, social consumption value and functional consumption value had significant positive effects on eco-friendly seafood product satisfaction, Second, interaction effect of social value and gender had a positive effect on satisfaction. Third, interaction effect of functional value and gender had a negative effect on satisfaction. Theoretical and managerial implications are suggested.
목차
등록된 정보가 없습니다.
참고문헌 (70)
참고문헌 신청
Ahn, K. H. / 2005 / Marketing Research / Hakhyeonsa
Animal and Plant Quarantine Agency / Fisheries Safety
Agarwal, B. / 2000 / Conceptualizing Environmental Collective Action: Why Gender Matter / Cambridge Journal of Economics 24(3):283~310
Albaum, Gerald / 2002 / Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures / Journal of Consumer Affairs 36(1):50~76
Alwitt, L. F. / 1993 / Understanding the Link between Environmental Attitudes and Consumer Product Usage: Measuring the Moderating Role of Attitude Strength / Advances in Consumer Research 20(1):189~194
Animal and Plant Quarantine Agency / Fisheries Safety
Agarwal, B. / 2000 / Conceptualizing Environmental Collective Action: Why Gender Matter / Cambridge Journal of Economics 24(3):283~310
Albaum, Gerald / 2002 / Smoking Behavior, Information Sources, and Consumption Values of Teenagers: Implications for Public Policy and Other Intervention Failures / Journal of Consumer Affairs 36(1):50~76
Alwitt, L. F. / 1993 / Understanding the Link between Environmental Attitudes and Consumer Product Usage: Measuring the Moderating Role of Attitude Strength / Advances in Consumer Research 20(1):189~194
이 논문의 저자 정보
최근 본 자료
댓글(0)
0