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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2016.1
- 수록면
- 637 - 647 (11page)
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Purpose: This research was to understand the consumer awareness and consumption of natural carbonated drinks in Korea. Methods: A survey was conducted enrolling adults over the age of 20, residing in Seoul and its metropolitan area, and who consumed natural carbonated drinks. Data analysis of 544 valid samples was performed using SPSS 17.0. Results: The study showed that consumers mostly purchased natural carbonated water the most, primarily as a water substitute. However, many other usages that the consumer selected showed a possibility for a more versatile usages of natural carbonated drinks. As for the reason of purchase, 'interest in a new product' showed the highest mean value. The factor 'interest in a new product', 'interest in its effectiveness on skin care and diet', 'lower-calorie products', 'health benefits from the usage of natural flavoring and coloring' and 'recommendation from acquaintances' showed statistically significant higher values for women than men. The most frequent and preferred location for purchase were large discount stores, and the most preferred, major informants were in the order 'tasting events at marts and department stores', 'TV/radio advertisement' and 'recommendations from family/friends'. Analysis of the purchase intent showed high interest for non-alcoholic natural carbonated drinks. Conclusion: The study results can be used as baseline data to establish marketing strategies in the emerging natural carbonated beverage market.
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참고문헌 (26)
참고문헌 신청
Bae J / 2014 / Higher consumption of sugar-sweetened soft drinks increases the risk of hyperuricemia in Korean population: The Korean Multi-Rural Communities Cohort Study / Semin Arthritis Rheum 43(5):654~661
Basu S / 2013 / Relationship of soft drink consumption to global overweight, obesity, and diabetes : A cross-national analysis of 75 countries / Am J Public Health 103(11):2071~2077
Bleich SN / 2012 / Reduction in purchases of sugar-sweetened beverages among low-income black adolescents after exposure to calorie information / Am J Public Health 102(2):329~335
Cerjak M / 2016 / The importance of intrinsic and extrinsic sparkling wine characteristics and behavior of sparkling wine consumers in Croatia / J Int Food Agribus Mark 28(2):191~201
Cheungpasitoporn W / 2014 / Associations of sugar-sweetened and artificially sweetened soda with chronic kidney disease : A systematic review and metaanalysis / Nephrol 19(12):791~797
Basu S / 2013 / Relationship of soft drink consumption to global overweight, obesity, and diabetes : A cross-national analysis of 75 countries / Am J Public Health 103(11):2071~2077
Bleich SN / 2012 / Reduction in purchases of sugar-sweetened beverages among low-income black adolescents after exposure to calorie information / Am J Public Health 102(2):329~335
Cerjak M / 2016 / The importance of intrinsic and extrinsic sparkling wine characteristics and behavior of sparkling wine consumers in Croatia / J Int Food Agribus Mark 28(2):191~201
Cheungpasitoporn W / 2014 / Associations of sugar-sweetened and artificially sweetened soda with chronic kidney disease : A systematic review and metaanalysis / Nephrol 19(12):791~797
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