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Dietary Behaviors on Yaksun Foods by Dietary Life Style Type in Women
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여성의 식생활 라이프스타일 유형별 약선음식에 대한 식행동

논문 기본 정보

Type
Academic journal
Author
Bog, Hye-Ja (경기대학교 대학원 외식조리관리학과) Jeon, Hae-Kyung (동의대학교 외식산업경영학과)
Journal
Korean Society of Food and Cookery Science 한국식품조리과학회지 한국식품조리과학회지 제30권 제6호 KCI Accredited Journals
Published
2014.1
Pages
735 - 745 (11page)

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Dietary Behaviors on Yaksun Foods by Dietary Life Style Type in Women
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Abstract· Keywords

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This study examined dietary behaviors such as use motive, selection attribute, satisfaction, and purchasing intention in Yaksun foods according to women's dietary life style type. To achieve this research objective, it targeted women in more than the 20s who dwell in Seoul and Busan area. As a result, the following facts were clarified. First, the highest recognition was shown in rationality-seeking type as for diversion and in taste-seeking type as for sociality among the motives for using Yaksun foods. Second, the highest recognition was shown in taste-seeking type as for food quality & taste and physical service and in rationality-seeking type as for convenience among the selection attributes of Yaksun foods. Third, the satisfaction and the purchasing intention of Yaksun foods were the highest in health-seeking type. Seeing the above findings, the differentiation will be pursued from other food-service markets by making sensual taste and flavor as the food materials of Yaksun foods targeting consumers who pursue taste. Also, to increase satisfaction and purchasing intention of Yaksun foods, there is a need to positively publicize that Yaksun foods have efficacy on maintaining health and preventing disease.
#woman #dietary lifestyle #Yaksun food #dietary behavior

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References (21)

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백주아 / 2007 / 라이프스타일에 따른 패밀리레스토랑 차별화 마케팅 방안에 관한 연구 - 마케팅 믹스 7P's를 중심으로 - / 호텔경영학연구 16(1):19~40 dbpia 조윤기 / 2006 / 라이프스타일에 따른 마케팅전략 / 전문경영인연구 9(1):21~44 dbpia Cho YS / 2005 / The study on the customer’s and cook’s perception of Han-Bang Menu google schola Choi SW / 2010 / The effect of purchase motivation and selective attributes of medicinal food on the customer attitude google schola Chung KJ / 2005 / Yaksun culinary arts / Hyoil :1~35 google schola

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