지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 487 - 496 (10page)
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초록· 키워드
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The purpose of this study was to understand the interrelationships among customers'perceived values, switching cost, and loyalty to a family restaurant. Based on 328 patrons obtained from empirical research, this study reviewed the reliability and fitness of a research model and verified three hypotheses using the Amos program. The hypothesized relationships were tested in the model simultaneously using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$=341.01 (df=154), p<0.001, CMIN/df 2.21, GFI 0.91, NFI 0.94, IFI 0.97, TLI 0.96, CFI 0.97, RMSEA 0.06. The results showed that utilitarian values (${\beta}$=0.27) as customers' perceived values elements in a family restaurant, had a positive (+) influence upon switching cost. Switching cost had a significant positive (+) effect on the behavioral loyalty (${\beta}$=0.16) and attitudinal loyalty (${\beta}$=0.16). Hedonic values (${\beta}$= 0.41) and utilitarian values (${\beta}$=0.26) had a positive (+) influence on customer's behavioral loyalty. Additionally, a customers hedonic values (${\beta}$= 0.30) and utilitarian values (${\beta}$=0.32) had a significant positive (+) effect on attitudinal loyalty. Limitations and future research directions are also discussed.
목차
등록된 정보가 없습니다.
참고문헌 (48)
참고문헌 신청
Anderson JC / 1988 / Structural equation modeling in practice A review and recommended two step approach / Psychological Bulletin 103(3):411~423
Babin BJ / 1994 / Work and or fun : Measuring hedonic and utilitarian shopping value / J Consumer Res 20(4):644~656
Baloglu S / 2002 / Dimensions of customer loyalty : Separating friends from well wishers / The Cornell Hotel and Restaurant Quarterly 43(1):47~59
Bolton RN / 1991 / A multistage model of customer's assessments of service quality and value / J Consumer Res 17(4):375~384
Burnham TA / 2003 / Consumer Switching costs A typology, antecedents and consequences / J Acad Market Sci 31(2):109~126
Babin BJ / 1994 / Work and or fun : Measuring hedonic and utilitarian shopping value / J Consumer Res 20(4):644~656
Baloglu S / 2002 / Dimensions of customer loyalty : Separating friends from well wishers / The Cornell Hotel and Restaurant Quarterly 43(1):47~59
Bolton RN / 1991 / A multistage model of customer's assessments of service quality and value / J Consumer Res 17(4):375~384
Burnham TA / 2003 / Consumer Switching costs A typology, antecedents and consequences / J Acad Market Sci 31(2):109~126
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