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광고 언어에 대한 인지언어학적 해석
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Type
Proceeding
Author
이철우 (경운대)
Journal
The Linguistic Society of Korea 한국언어학회 학술대회지 사단법인 한국언어학회 2020년 여름학술대회발표자료집
Published
2020.8
Pages
121 - 129 (9page)

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광고 언어에 대한 인지언어학적 해석
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Contents

1. 머리말
2. 공익광고 개요와 광고 언어 분석 이론
3. 공익광고 ‘아동 안전-운전자가 보호자’편의 분석
4. 맺음말
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UCI(KEPA) : I410-ECN-0101-2020-710-001159803