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Subject

Analysis of Technology Value Strategy using Technology Valuation System
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논문 기본 정보

Type
Academic journal
Author
Kwon, Bang-Hyun (용인송담대학 인터넷경영정보과) Whang, Kyu-Seung (고려대학교 경영대학)
Journal
한국경영정보학회 Information Systems Review Information Systems Review 제5권 제1호 KCI Accredited Journals
Published
2003.1
Pages
129 - 146 (18page)

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Analysis of Technology Value Strategy using Technology Valuation System
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Increasing number of transactions and investments in technology has sparked a growing interest in technology valuation. However, it has not been easy to come up with an objective valuation of technology due to variance in technology value and specialty of technology valuation. The main objective of this paper lies in the development of a new system for technology valuation, Web-based Interactive Technology Valuation (WITV) system, which valuate the technology and analyze the technology value strategy. WITV system uses the Technology Valuation Attractiveness Model (TVAM). TVA is composed of the Intrinsic Value of Technology (IVT) and the Extrinsic Value of Technology (EVT). This paper experiment the feasibility of the TVA Model and WITV System by conducting an empirical study on small & medium sized manufacturing companies in IT industry, registered on KOSDAQ. In this study, the potential value is defined as the technology value. It is represents the expected profit appraised by the market under the competitiveness of technology and the growth of the market. TVA is measured as the index to forecast the Price-to-Book value Ratio (PBR), which is the proxy variable for the potential value of the technology. The results identify the feasibility of the TVAM through a high correlation between the TVA and the PBR.

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