지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.9
- 수록면
- 119 - 147 (29page)
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초록· 키워드
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The purpose of this paper is to analyze the apology strategies used by South Korean President Lee Myung-bak during the U.S. beef import negotiation upheaval in South Korea in 2008 and to investigate how these apologies were perceived by the South Korean public. The role of party identification as an audience-related variable in the perception of political apologies in the South Korean context was also examined. A content analysis of President Lee’s speeches and related daily newspaper coverage was conducted to identify the main apology strategies employed by the president and conveyed to the public through the media during the crisis. Experimental work was then carried out to examine the level of acceptance of these strategies, with further research evaluating the effect of party identification on the overall results. According to the results of the experimental work, President Lee’s apology strategies were generally ineffective, with the exception of the clear corrective action strategy. in addition the impact of party identification on the level of acceptance of the major apology strategies was confirmed.
목차
Abstract
Introduction
Literature Review
Content Analysis of President Lee’s Apology Strategies
Experimental Work: Acceptance of the Apology Strategies
Discussion and Implications
Conclusion and Limitations
REFERENCES
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UCI(KEPA) : I410-ECN-0101-2020-911-000946389