개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
After Media Law passed in July 2009, General Service Program Providers have formed in December, 2011. Due to that incident, media contents distribution channels have expanded and the audience viewing rate has fallen down generally. Shortly after openning, General Service Program Providers downsized drama part because of financial difficulties, even though drama part was the only revenue model. However, financial situation gradually recovered and by 2015, General Service Program Providers safely landed on right track.
In 2019, JTBC’s drama, 〈Sky Castle〉 has reached as high as 22.3% viewing rate. It was recorded as the top viewing rate among General Service Program Providers including all the other cable channels. The formal broadcasting networks’ dramas once reached over 50% viewing rate, however they hardly can reach 20% currently. Since 2011, no drama has reached over 30% viewing rate other than 〈Descendants of the Sun〉. The drama industry faces a situation where no drama hardly reaches 20% viewing rate, and many of them get terminated airing before the final episode. Korean drama market is in the era where over 20% of viewing rate is considered as a success. The market size is limited. However, there is more supply than the demand currently. That leads to very poor production environment and the whole industry is daunted. The quality of contents downgraded over all. This market change happens much faster than the industry workers’ adaptation. There is no clear solution to this problem yet. A lot of industry people are still in the cave and repeat producing conventions.
However, in 2019, KBS produced very unique soap called, 〈When Camellia Blooms〉. It has reached 23.8% viewing rate and is considered the best drama of 2019. No top stars appear in this piece and the production value is not as high as 〈Descendants of the Sun〉 and other hit dramas. 〈When Camellia Blooms〉 follows conventions but yet, the budget is not as high as other hit dramas. It just twists conventions a little bit and sucks in viewers who are very tired of conventions.
This paper suggests that 〈When Camellia Blooms〉 may be a very smart and economic success model in the industry. By analyzing success factors of 〈When Camellia Blooms〉, drama industry may shorten the adaptation period and produce high quality dramas.
In 2019, JTBC’s drama, 〈Sky Castle〉 has reached as high as 22.3% viewing rate. It was recorded as the top viewing rate among General Service Program Providers including all the other cable channels. The formal broadcasting networks’ dramas once reached over 50% viewing rate, however they hardly can reach 20% currently. Since 2011, no drama has reached over 30% viewing rate other than 〈Descendants of the Sun〉. The drama industry faces a situation where no drama hardly reaches 20% viewing rate, and many of them get terminated airing before the final episode. Korean drama market is in the era where over 20% of viewing rate is considered as a success. The market size is limited. However, there is more supply than the demand currently. That leads to very poor production environment and the whole industry is daunted. The quality of contents downgraded over all. This market change happens much faster than the industry workers’ adaptation. There is no clear solution to this problem yet. A lot of industry people are still in the cave and repeat producing conventions.
However, in 2019, KBS produced very unique soap called, 〈When Camellia Blooms〉. It has reached 23.8% viewing rate and is considered the best drama of 2019. No top stars appear in this piece and the production value is not as high as 〈Descendants of the Sun〉 and other hit dramas. 〈When Camellia Blooms〉 follows conventions but yet, the budget is not as high as other hit dramas. It just twists conventions a little bit and sucks in viewers who are very tired of conventions.
This paper suggests that 〈When Camellia Blooms〉 may be a very smart and economic success model in the industry. By analyzing success factors of 〈When Camellia Blooms〉, drama industry may shorten the adaptation period and produce high quality dramas.
목차
I. 서론
II. 본론
III. 결론
참고 문헌
Abstract
참고문헌 (12)
참고문헌 신청
Randy Olson / 2015 / Houston, We Have a Narrative: Why Science Needs Story / The University of Chicago Press
강나영 / 2017 / 텔레비전 드라마의 서사구조와 시청률 변화 추이의 관련성 분석 －<낭만닥터 김사부>를 중심으로－ / 영상기술연구 1(27):129~150
김소임 / 2017 / 역사적 맥락에서 보는 정치 스릴러 영화, Lincoln / 현대영미드라마 30(2):37~68
김주원 / 2015 / 종합편성채널의 개국 후 기존 방송시장의 시청률과 장르의 다양성 변화연구
윤선희 / 2005 / 신데렐라 콤플렉스의 역전이와 코라: 페미니즘 정신분석학의 시각에서 텔레비전 드라마 다시 읽기 / 한국언론학보 49(2):84~109
강나영 / 2017 / 텔레비전 드라마의 서사구조와 시청률 변화 추이의 관련성 분석 －<낭만닥터 김사부>를 중심으로－ / 영상기술연구 1(27):129~150
김소임 / 2017 / 역사적 맥락에서 보는 정치 스릴러 영화, Lincoln / 현대영미드라마 30(2):37~68
김주원 / 2015 / 종합편성채널의 개국 후 기존 방송시장의 시청률과 장르의 다양성 변화연구
윤선희 / 2005 / 신데렐라 콤플렉스의 역전이와 코라: 페미니즘 정신분석학의 시각에서 텔레비전 드라마 다시 읽기 / 한국언론학보 49(2):84~109
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
A study on the topographical changes in Korean drama since the 2000s
TECHART: Journal of Arts and Imaging Science
2023 .02
-
조대호의 극단 예술협회 후원활동과 희곡 연구 -3·1운동 직후 직업극단의 후원층 조직과 ‘신극’운동에 대한 시론-
드라마연구
2021 .06
-
Blooming
한국기초조형학회 작품집
2018 .05
-
Blooming
한국디자인학회 국제초대전도록
2016 .12
-
Bloom
한국기초조형학회 작품집
2023 .07
-
BLOOM
International Invitation Exhibition of Color Works
2020 .12
-
Blooming Ⅹ
한국기초조형학회 작품집
2019 .05
-
Bloom
한국기초조형학회 작품집
2024 .07
-
bloom
International Invitation Exhibition of Color Works
2024 .11
-
Full bloom
한국기초조형학회 작품집
2019 .05
-
bloom
한국기초조형학회 작품집
2023 .12
-
Blooming
한국기초조형학회 작품집
2019 .11
-
Full bloom 24
한국기초조형학회 작품집
2024 .08
-
be in bloom
한국기초조형학회 작품집
2024 .06
-
camellia flower2018-3
한국기초조형학회 작품집
2018 .05
-
Life- bloom244
한국기초조형학회 작품집
2024 .08
-
The Blooming of Life
한국기초조형학회 작품집
2019 .05
-
한국 TV 드라마에 나타난 ‘디자인’과 ‘디자이너’의 이미지 연구 -1990년대 후반부터 2000년대 중반까지 트렌디 드라마를 중심으로-
우리춤과 과학기술
2019 .01
-
Red Camellia with Green
International Invitation Exhibition of Color Works
2022 .12
이 논문의 저자 정보
이 논문과 함께 이용한 논문
TV 드라마 〈도깨비〉에 구현된 삶과 죽음에 관한 철학적 스토리텔링
이동욱
,
윤소영
스토리앤이미지텔링
2020
.06
TV 시청의 적극성이 상류 계층 묘사 드라마 시청률에 미치는 영향: 거주지역의 특성을 중심으로
박미현
,
신형덕
,
박주연
한국콘텐츠학회논문지
2021
.05
드라마 <미스터 션샤인> 주제의식 연구
조미숙
한국예술연구
2020
.03
온라인 동영상 시청 플랫폼의 정보구조 탐색 - 웹드라마 사례를 중심으로
차동민
,
성정환
한국콘텐츠학회논문지
2019
.09
TV 드라마 <눈이 부시게>에 나타난 노인 재현의 변화와 사회적 함의
양선희
영상문화콘텐츠연구
2020
.06
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2020-688-000894022