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The Effects of Recovery Experience of Rural Healing Tourism on Tourism Satisfaction, and Life Satisfaction: Moderating Effect of Visit Experience
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농촌 치유관광의 회복경험이 관광만족과 삶의 만족에 미치는 영향: 방문경험의 조절효과

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Type
Academic journal
Author
Kim, Kyung-Hee (농촌진흥청) An, Ji-Hyun (농촌진흥청)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.32 No.4(Wn.152)
Published
2020.4
Pages
5 - 25 (21page)
DOI
10.31336/JTLR.2020.4.32.4.5

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The Effects of Recovery Experience of Rural Healing Tourism on Tourism Satisfaction, and Life Satisfaction: Moderating Effect of Visit Experience
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The purpose of this study was to examine the effect of recovery experience of rural healing tourism on tourism satisfaction, and life satisfaction. In particular, the study focuses on moderating effect of visit experience. Data were collected from 433 visitors by field survey from the seven rural healing tourism villages. SPSS 20.0 and AMOS 20.0 were used for frequency, confirmatory factor, and structural equation modeling analyses. The study results indicated that recovery experiences had a partial positive effect on tourism satisfaction. Among recovery experience factors, relax had the strongest impacts on tourism satisfaction. Tourism satisfaction had a positive effect on life satisfaction. In addition, tourists’ prior visiting experiences moderated the relationships between recovery experience and tourism satisfaction. The results of this study will help to establish effective marketing strategies for rural healing tourism operation.
#농촌 치유관광(Rural Healing Tourism) #회복경험(Recovery Experiences) #삶의 만족(Life Satisfaction) #방문경험(Visit Experience)

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
V. 결론
참고문헌

References (56)

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강선아 / 2018 / 직장인들의 퇴근 후 회복경험 유형에 대한 탐색적 연구: 잠재 프로파일 분석 / 한국심리학회지: 산업 및 조직 31(3):643~667 dbpia 고성호 / 2018 / 힐링관광 만족에 따른 시장세분화 연구 / 관광레저연구 30(5):191~208 dbpia 김기용 / 2017 / 국내 치유농장 경영주의 사업동기에 따른 특성 분석 / 농촌지도와 개발 24(3):173~183 dbpia 김경희 / 2019 / 농촌 치유관광의 서비스 품질이 관광객의 행동의도와 주관적 웰빙에 미치는 영향 －정서적 경험의 매개효과－ / 농촌지도와 개발 26(4):193~203 Crossref 김경희 / 2019 / 농촌 치유관광의 당면과제 / 농촌지도와 개발 26(2):69~84 dbpia

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