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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제29권 제4호
- 발행연도
- 2019.1
- 수록면
- 359 - 371 (13page)
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초록· 키워드
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In this article, I first discuss Moschis’ contributions to marketing in three main areas of consumer behavior: consumer socialization, older consumer behavior, and life course research. Next, I present and comment on the basic characteristics of his work: multi-theoretical, programmatic, and collaborative. Finally, I briefly present the gist of the contribution that is made by each of the articles included in the first part of this two-part special issue that have as foundation his work in the area of life course research.
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참고문헌 (42)
참고문헌 신청
Alexandrides, C. G. / 1977 / Export marketing management / Prager
Bellenger, D. N. / 1982 / Advances in consumer research (Vol. IX) / Association for Consumer Research :373~378
Billari, F. C. / 2009 / The life course is becoming of age / Advances in Life Course Research 14(3):83~86
Cox, A. / 1993 / Social influences on adolescent shoplifting : Theory, evidence, and implications for the retail industry / Journal of Retailing 69(2):234~246
Cox, D. S. / 1990 / When consumer behavior goes bad : An investigation of adolescent shoplifting / Journal of Consumer Research 17(2):149
Bellenger, D. N. / 1982 / Advances in consumer research (Vol. IX) / Association for Consumer Research :373~378
Billari, F. C. / 2009 / The life course is becoming of age / Advances in Life Course Research 14(3):83~86
Cox, A. / 1993 / Social influences on adolescent shoplifting : Theory, evidence, and implications for the retail industry / Journal of Retailing 69(2):234~246
Cox, D. S. / 1990 / When consumer behavior goes bad : An investigation of adolescent shoplifting / Journal of Consumer Research 17(2):149
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