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논문 기본 정보

자료유형
학술저널
저자정보
강남 (조선대학교) 박재연 (조선대학교)
저널정보
한국전시산업융합연구원 한국과학예술융합학회 한국과학예술융합학회 Vol.37 No.4
발행연도
2019.9
수록면
1 - 15 (15page)
DOI
10.17548/ksaf.2019.09.30.1

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Under the background of the rapid development of rural tourism in China, it puts forward new requirements on how to display the cultural characteristics of rural tourism resources and how to promote the development of rural tourism. This paper takes the traditional ancient architecture of Ancient Villages in Anhui- Hongcun in China as the research object, and makes a visual analysis of the traditional ancient architecture of Ancient Villages in Hongcun from the perspective of overlooking, horizontal, myopia and family culture. At the same time, it abstracts four kinds of images such as cow shape, linear shape, semilunar shape and tree shape according to the cultural tradition and geographical environment of Ancient Villages in Hongcun. By comparing the successful experience of cultural and creative products development in Jeju Island, Japan and Dali, China, it intends to develop the cultural and creative products by combining the abstract four images with the cultural characteristics of Ancient Villages in Hongcun and tourism resources. The development contents of the cultural and creative product are four products such as "lucky cattle" mascot, "three talent kettle", "half moon" penholder, and "the Marrow of Tradition". The development of cultural creation products based on the ancient architectural image of Ancient Villages in Anhui-Hongcun in China is helpful to close the distance between the culture and tourists of Ancient Villages in Hongcun, and to enrich the development of cultural and creative products of Ancient Villages in Hongcun and the development of rural tourism in Hongcun, and it also expands the popularity of the ancient architectural village culture of Ancient Villages in Hongcun.

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Abstract
摘要
I. 绪论
II. 韩国 · 中国 · 日本文创产品比较
Ⅲ. 中国古村落宏村文化背景和旅游业发展现状
IV. 中国宏村传统古建筑形象化分析
V. 中国宏村文创产品开发
VI. 中国宏村文创产品开发总结
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