지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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In modern society, women tend to freely express beauty based on their personality. ‘UV Gel’ is a safe and healthy nail art technique which makes customers’ hands more beautiful. Recently, harmless UV Gel has emerged as one of the most profitable products of a nail salon. This study has analyzed differences in customer preferences on UV Gel-based nail care and nail care items and conducted a questionnaire survey on customer preferences after fabricating stimuli using the UV Gel techniques for the UV Gel-based nail art customers. According to the analysis, nail art was most popular among professional women in their 30s and 40s regardless of their marital status. In terms of nail art techniques, ‘UV Gel’ was recognized as the most fascinating. Most respondents said that they preferred ‘UV Gel’ because of its long-lasting performance and transparency. In addition, customer satisfaction of ‘Design Gel’ was high. It appears that the nail care industry has a bright future provided that it enhances customer reliability from the technical, design and emotional aspects through creative expressions and various designs and offers high-quality services.
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