지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study is intended to analyze the influence of beauty shop's service quality on customer satisfaction and word-of-mouth communications with the female college students in the area of Daegu and Gyeongsangbuk-do. For the purpose of statistical analysis in this study, factorial analysis, reliability analysis, simple regression analysis and multiple regression analysis were implemented using SPSS 12.OK and the 250 copies of questionnaire were distributed during the period Dec 1 through Dec 31, 2011 and collected 228 copies, excluding insincere responses, which were incorporated into the analysis. Consequently, the students who were sensitive about the trends and interested in taking good care of the way one looks answered the speciality, among many service quality elements, is more influential on customer satisfaction and the reliability has more effect on word of mouth communications. Thus, for gaining customers, it's necessary to take measures for upgrading the service quality a notch by means of having the beauty treatment expertise, carrying out its promise to the customers and managing the customers using customer card to make sure the right billing on time.
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참고문헌 (18)
참고문헌 신청
Assael H. / 1988 / Consumer Behavior and Marketing Action, 3rd ed / Kent Publishing Co : 422 ~ 424
Gronroos C. / 1984 / A Service Quality Model and its Marketing Implication / European J. Mark. 18 (4) : 36 ~ 44
Lewis RC / 1983 / The Marketing Aspects of Service Quality, In Emerging Perspectives on Services Marketing / American Mark : 99 ~ 107
Parasuraman A / 1985 / A Conceptual Model of service Quality and Its Implications for Future Research / J. Mark. 49 : 41 ~ 50
Parasuraman A / 1985 / Communication and Control Process in the Delivery of Service Quality / J. Mark. 52 : 12 ~ 40
Gronroos C. / 1984 / A Service Quality Model and its Marketing Implication / European J. Mark. 18 (4) : 36 ~ 44
Lewis RC / 1983 / The Marketing Aspects of Service Quality, In Emerging Perspectives on Services Marketing / American Mark : 99 ~ 107
Parasuraman A / 1985 / A Conceptual Model of service Quality and Its Implications for Future Research / J. Mark. 49 : 41 ~ 50
Parasuraman A / 1985 / Communication and Control Process in the Delivery of Service Quality / J. Mark. 52 : 12 ~ 40
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