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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 21 - 38 (18page)
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This study aims to examine the types of audience’s preference of idol stars appearing in dramas. Accordingly, it used Q-Methodology. As a result, various characteristics by the types of the customers’ preferences of idol stars appearing in broadcast dramas were found. The characteristics of each type included the following three categories: first, the type of pursuing a commoner style while preferring the looks and characters that are well harmonized with dramas; that of pursuing a heroic style while emphasizing the stars’ acting abilities as well as their charismatic style; and lastly, that of pursuing all-round entertainer style while emphasizing the stars’ individual talents and the awareness of them rather than the overall completeness of the dramas. What could be inferred from the classifications of the types of preferences was that the public’s values of the stars as new idols; i.e. idol stars emerged in earnest unlike the past. Therefore, in order to study the industrial values of the stars, from now on, extensive studies and investigations on the public’s tastes, interests, and preferences, and the phenomena of fandom which cover all these, instead of approaches from the phenomenon of the stars itself should be carried out together.
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참고문헌 (21)
참고문헌 신청
Albarran, A. B. / 1993 / An examination of television motivations and program preferences by Hispanics, nlacks, and whites / Journal of Broadcasting & Electronic Media 37
Barrett, M. / 1999 / The relationship of network affiliation change to prime time program ratings / Journal of Broadcasting & Electronic Media 43 (1) : 98 ~ 109
Cohen, J. / 2002 / Television viewing preferences: Programs, schedules, and the structure of viewing choices made by Israeli adults / Journal of Broadcasting & Electronic
Cooper, R. / 1993 / An expanded, integrated model for determining audience exposure to television / Journal of Broadcasting & Electronic Media 37 (4) : 401 ~ 418
Ferguson, D. A. / 2000 / The World Wide as a functional alternative to television / Journal of Broadcasting & Electronic Media 44 (2) : 155 ~ 174
Barrett, M. / 1999 / The relationship of network affiliation change to prime time program ratings / Journal of Broadcasting & Electronic Media 43 (1) : 98 ~ 109
Cohen, J. / 2002 / Television viewing preferences: Programs, schedules, and the structure of viewing choices made by Israeli adults / Journal of Broadcasting & Electronic
Cooper, R. / 1993 / An expanded, integrated model for determining audience exposure to television / Journal of Broadcasting & Electronic Media 37 (4) : 401 ~ 418
Ferguson, D. A. / 2000 / The World Wide as a functional alternative to television / Journal of Broadcasting & Electronic Media 44 (2) : 155 ~ 174
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