지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to segment foreign tourists who are visiting rural tourism village based on importance attributes of rural experiences tourism. From the literature review, rural experience tourism and its' importance attributes were discussed and these are, peculiar cultural experience, rural experience tourism price, food, natural scenery, accessibility, accommodation and convenient facility. On-site survey was conducted to collect the data from 8 rural tourism villages and a total of 258 useful samples were collected and analyzed. Frequent, cluster analysis, MDA, and MANOVA were performed to produce the results. The cluster analysis showed that three clusters solution was appropriate and named as moderated satisfaction group, high satisfaction group, and highly satisfaction group. The results of MANOVA showed that there were differences among the groups in terms of satisfaction and loyalty of rural experiences tourism. Theoretical and practical implications were discussed in the conclusion section.
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참고문헌 (27)
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[학술지(정
Anderson, E. W. / 1994 / Cross-category variation in customer satisfaction and retention / Marketing Letters 8 (1) : 19 ~ 30
Baker, D. A. / 2000 / Satisfaction and behavioral intentions / Annals of Business Research 24 : 253 ~ 268
Bieber, T. P. / 1989 / Guest-history System: Maximizing the benefits / The Cornell Hotel and Restaurant Administration Quarterly 30 (3) : 20 ~ 22
Brady, M. K. / 2001 / Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value and satisfaction for american and ed
Anderson, E. W. / 1994 / Cross-category variation in customer satisfaction and retention / Marketing Letters 8 (1) : 19 ~ 30
Baker, D. A. / 2000 / Satisfaction and behavioral intentions / Annals of Business Research 24 : 253 ~ 268
Bieber, T. P. / 1989 / Guest-history System: Maximizing the benefits / The Cornell Hotel and Restaurant Administration Quarterly 30 (3) : 20 ~ 22
Brady, M. K. / 2001 / Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value and satisfaction for american and ed
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