지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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In complex commercial facilities, tenants are critical factors in terms of their competitiveness, and tenant mix is a decisive factor in creating malls’ concepts. This study investigates the effect of tenant characteristics on rental rate in complex shopping mall. The case mall of this study is Western Dome that is an open air mall in Ilsan. We set the independent variables for this study by distinguishing tenant characteristic variables and physical characteristic variables, and conducted variance analysis and multiple regression analysis.
With empirical research, we confirm tenant characteristics have an effect on the rental rate of complex shopping mall. The empirical research shows tenants of food and beverage, accessory, cosmetic etc. pay relative higher rent, but tenants of culture and entertainment pay relative lower rent. And we also find out physical characteristics such as store size, corner location, connection to main street, main entrance distance, etc. have influence on the rental rate. This study shows tenant characteristics should be considered in determining rental rate of complex shopping mall.
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참고문헌 (18)
참고문헌 신청
Brett, Deborah L. / 2009 / Real Estate Market Analysis: Methods and Case Studies, 2nd ed. / Urban Land Institute
Fanning, Stephen F. / 2005 / Market Analysis for Real Estate: Concepts and Applications in Valuation and Highest and Best Use / Appraisal Institute
Gerbich, Marcus / 1998 / Shopping Center Rentals : An Empirical Analysis of the Retail Tenant Mix / The Journal of Real Estate Research 15 (3) : 283 ~ 296
Sirmans, C. F. / 1993 / The Determinant of Shopping Center Rents / The Journal of Real Estate Research 8 (1) : 107 ~ 115
Tay, Richard S. / 1999 / The Determination of Rent in Shopping Centers : Some Evidence from Hong Kong / Journal of Real Estate Literature 7 (2) : 183 ~ 196
Fanning, Stephen F. / 2005 / Market Analysis for Real Estate: Concepts and Applications in Valuation and Highest and Best Use / Appraisal Institute
Gerbich, Marcus / 1998 / Shopping Center Rentals : An Empirical Analysis of the Retail Tenant Mix / The Journal of Real Estate Research 15 (3) : 283 ~ 296
Sirmans, C. F. / 1993 / The Determinant of Shopping Center Rents / The Journal of Real Estate Research 8 (1) : 107 ~ 115
Tay, Richard S. / 1999 / The Determination of Rent in Shopping Centers : Some Evidence from Hong Kong / Journal of Real Estate Literature 7 (2) : 183 ~ 196
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