지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Real estate brokerage is required to efficiently utilize information technology to reach an advanced job performance to meet the current trend of a smart society. This study attempts to identify factors influencing realtors’ utilization of real estate information. Based on previous researches that extended Technology Acceptance Model(TAM) by Davis et al., this study estimated a structural equation model using information collected from a sample of certified realtors. Our results are as follows:First, gender and informatization self-efficacy affects perceived ease of use. This means that there is a gender difference in recognizing that information technology utilization is useful in real estate brokerage business. This result also suggests that more education or practice opportunities should be provided to female realtors for them to get used to various information sources and information technology devices, which will improve their self-confidence in information utilization. Second, perceived playfulness affects perceived usefulness. This result suggests that realtors should feel pleasure and therefore fully commit information utilization. Various user-friendly cases and examples need to be developed for realtors to be more interested in utilizing information. Third, perceived ease of use and perceived usefulness affect realtors’ intention to use information technology, which will eventually lead to information utilization actions.
목차
등록된 정보가 없습니다.
참고문헌 (32)
참고문헌 신청
Adams, D. / 1992 / Perceived usefulness, Ease of use and Usage of Information technology: A replication / MIS Quarterly 16 (2) : 227 ~ 248
Chin, W. W. / 1995 / On the use, usefulness and the ease of use of structual equation modeling in MIS research / MIS Quarterly 19 (2) : 237 ~ 246
Compeau, D. / 1995 / Computer self-efficiency, Development of Measure and initial test / Mis Quarterly 13 (3) : 319 ~ 340
Fishbein, M. / 1975 / An introduction of theory and research / Addison-Wesley
Gefen, D. / 1997 / Gender differences in perception and adoption of e-mail: an extension to the technology acceptance model / MIS Quarterly 21 : 389 ~ 400
Chin, W. W. / 1995 / On the use, usefulness and the ease of use of structual equation modeling in MIS research / MIS Quarterly 19 (2) : 237 ~ 246
Compeau, D. / 1995 / Computer self-efficiency, Development of Measure and initial test / Mis Quarterly 13 (3) : 319 ~ 340
Fishbein, M. / 1975 / An introduction of theory and research / Addison-Wesley
Gefen, D. / 1997 / Gender differences in perception and adoption of e-mail: an extension to the technology acceptance model / MIS Quarterly 21 : 389 ~ 400
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