지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study employs a resource-based view perspective to understand how product strategy influence export performance. According to organizational learning perspective, the ability to manage existing assets and capabilities and the development of new capabilities are arguably among the most relevant innovation success factors. Based on these theoretical backgrounds, a model is proposed to analyze the effects of product quality strategy and product innovation strategy on export performance, as well as the moderating effects of exploitative and exploratory innovation capability. Using survey data from Korean exporters, the findings indicate that the product quality and innovation strategy enhance export performance. In addition, moderating effects of exploitative and exploratory innovation capability are also examined. The finding indicates that exploitative innovation capability enhances the relationship between product quality strategy and export performance.
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참고문헌 (26)
참고문헌 신청
Ancona, D. / 2001 / Time : A new research lens / Academy of Management Review 26 (4) : 645 ~ 663
Andersen, O. / 1993 / On the internationalization process of firms : A critical analysis / Journal of International Business Studies 24 (2) : 209 ~ 231
Atuahene-Gima, K. / 2005 / Resolving the capability-rigidity paradox in new product innovation / Journal of Marketing 69 (3) : 61 ~ 83
Augusto, M. / 2009 / Market orientation and new-to-the-world products : Exploring the moderating effects of innovativeness, competitive strength, and environmental forces /
Baker, W. / 2007 / Does market orientation facilitate balanced innovation programs? An organizational learning perspective / Journal of Product Innovation Management 24 (4)
Andersen, O. / 1993 / On the internationalization process of firms : A critical analysis / Journal of International Business Studies 24 (2) : 209 ~ 231
Atuahene-Gima, K. / 2005 / Resolving the capability-rigidity paradox in new product innovation / Journal of Marketing 69 (3) : 61 ~ 83
Augusto, M. / 2009 / Market orientation and new-to-the-world products : Exploring the moderating effects of innovativeness, competitive strength, and environmental forces /
Baker, W. / 2007 / Does market orientation facilitate balanced innovation programs? An organizational learning perspective / Journal of Product Innovation Management 24 (4)
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