지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This paper empirically examines the foreign market entry timing of Korean manufacturing MNEs. First, we explore whether foreign market uncertainty influences entry timing choices and whether the effect varies with firm resources. Second, we test the relationship between entry timing and firm performance. Our findings suggest that firms delay the entries into uncertain foreign markets but that this attitude is weakened for internally uncertain foreign markets if they are endowed with technological resources. In addition, the findings indicate that the effect of entry timing on firm performance is affected by entry mode and the results suggest that earlier entrants in the lower control mode and later entrants in the higher control mode can outperform their competitors. We conclude with a discussion of the findings and suggestions for future research.
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참고문헌 (24)
참고문헌 신청
Aliber, R. Z. / 1970 / A Note on Counter Speculation in the Support of Sterling / Southern Economic Journal 36 (4) : 465 ~ 469
Anderson, E. / 1986 / Modes of Entry: a Transaction Cost Analysis and Propositions / Journal of International Business Studies 17 (3) : 1 ~ 26
Barney, J. / 1991 / Firm Resources and Sustained Competitive Advantage / Journal of Management 17 (1) : 99 ~ 120
Bourgeois, L. J. / 1981 / On the Measurement of Organization Slack / Academy of Management Review 6 (1) : 29 ~ 39
Bowman, D. / 1996 / Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share / Marketing Science 15 (3) : 222 ~ 242
Anderson, E. / 1986 / Modes of Entry: a Transaction Cost Analysis and Propositions / Journal of International Business Studies 17 (3) : 1 ~ 26
Barney, J. / 1991 / Firm Resources and Sustained Competitive Advantage / Journal of Management 17 (1) : 99 ~ 120
Bourgeois, L. J. / 1981 / On the Measurement of Organization Slack / Academy of Management Review 6 (1) : 29 ~ 39
Bowman, D. / 1996 / Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share / Marketing Science 15 (3) : 222 ~ 242
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