지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 63 - 82 (20page)
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초록· 키워드
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This study relates to the green marketing in a hotel. This study is to theoretically examine the existing research with regard to the green marketing and to verify the green marketing's impact on the purchase decision by consumers for services in a hotel enterprise, which produces and sells services.
Green marketing not only focuses on a customer's need and desire in addition to a satisfaction of demand. But also, it is a marketing activity, which focuses on the quality of men's life in consideration of a customer in a broader dimension. It is conceptualized as marketing based on a production, sales and collection of a product, which is based on an environmental protection and a pollution factor is eliminated in. Consumers who are sensitive to an environmental issue as well as how a service and a product are produced, distributed and sold will play an important role in a consumption of a product like "green". In this regard, this study is to try to examine the consumers' reaction on an environment, which is a sensitive part.
This study is i) to focus on a green marketing as a means to enhance a hotel image and to improve a management outcome; ii) to derive factors of activities with respect to a hotel's green marketing; iii) to review correlation with relevant purchase decision for services; and iv) to study variables which affect such relationship.
목차
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참고문헌 (32)
참고문헌 신청
Bolton, R. N. / 1991 / A Multistage Model of Customer's Assessments of Service Quality and Value / Journal of Consumer Research 17 : 375 ~ 384
Brown, M. / 1996 / Environmental policy in the Hotel Section: 'green' Strategy or Stratagem? / International Journal of Contemporary Hospitality Management 8 (3) : 18 ~ 23
Conlin, J. / 2000 / Green-hotel concept sports ardent following / Hotel and Motel Management 12 : 61 ~ 63
Cronin, J. J. Jr. / 1994 / SERVPERF Versus SERVQUAL: Reconciling Performance Based and Perceptions Minus Expectations Measurement of Service Quality / Journal of Marketing 5
Dodds, W. B. / 1991 / In Search of Value: How Price and Store Name Information Influence Buyer's Product Perception / Journal of Consumer Marketing 18 : 135 ~ 149
Brown, M. / 1996 / Environmental policy in the Hotel Section: 'green' Strategy or Stratagem? / International Journal of Contemporary Hospitality Management 8 (3) : 18 ~ 23
Conlin, J. / 2000 / Green-hotel concept sports ardent following / Hotel and Motel Management 12 : 61 ~ 63
Cronin, J. J. Jr. / 1994 / SERVPERF Versus SERVQUAL: Reconciling Performance Based and Perceptions Minus Expectations Measurement of Service Quality / Journal of Marketing 5
Dodds, W. B. / 1991 / In Search of Value: How Price and Store Name Information Influence Buyer's Product Perception / Journal of Consumer Marketing 18 : 135 ~ 149
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