지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 61 - 77 (17page)
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This study uses positive analysis to examine how satisfaction with local festival evaluation attributes differs by visitors (local residents, local tourists, and foreigners) and affects the holding of festivals implications from these issues are then provided. The researcher conducted a survey on visitors to the 19th Gwangju World Kimchi Culture Festival. A total of 472 samples were utilized for factor analysis, variance analysis, and multiple regression analysis. According to the result, satisfaction with specific festival attributes, it was the highest among foreigners and the lowest amomg local tourists With regard to the relationship between satisfaction with evaluation attributes and effect on the decision to hold the festival, the factor of satisfaction with evaluation attributes affected evaluation attributes in general. In particular, activities and the food during the event had economic effects. Further, results show that, as the Gwangju World Kimchi Culture Festival is a fascinating tourism product to foreigners, utmost effort must be undertaken to publicize it to foreigners. As for local tourists showing low satisfaction, efforts must be made to develop new programs. Regarding the measures to maximize the effect of holding the festival, the organizers must fully capitalize on the theme of the festival, that is kimchi. Various kinds of dishes and souvenirs made from kimchi must be exhibited. Moreover, organizers should plan areas where visitors can rest and play while the festival is held.
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참고문헌 (31)
참고문헌 신청
Allen, J. / 2005 / William festival and special event management / Wiley
Crompton, J. L. / 1995 / The predictive validity of alternative approaches to evaluating quality of a festival / Journal of Travel Research 34 (1) : 11 ~ 24
Getz, D. / 1991 / Festivals, special events and tourism / Van Nostrand Reinhold
Gursoy, D. / 2004 / Perceived impacts of festival and special events by organizers: An extension and validation / Tourism Management 25 (2) : 171 ~ 181
Higham, J. E. S. / 2001 / The evolution of festivals and other events in Rual Southern New Zealand / Event Management 7 (1) : 39 ~ 49
Crompton, J. L. / 1995 / The predictive validity of alternative approaches to evaluating quality of a festival / Journal of Travel Research 34 (1) : 11 ~ 24
Getz, D. / 1991 / Festivals, special events and tourism / Van Nostrand Reinhold
Gursoy, D. / 2004 / Perceived impacts of festival and special events by organizers: An extension and validation / Tourism Management 25 (2) : 171 ~ 181
Higham, J. E. S. / 2001 / The evolution of festivals and other events in Rual Southern New Zealand / Event Management 7 (1) : 39 ~ 49
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