지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 351 - 375 (25page)
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초록· 키워드
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This study was done to put forward the direction of the hotel convention , through an empirical study on how the physical environment of hotel convention, an important place to host a convention, affects the customer satisfaction by emotional and cognitive responses of hotel customers. The results are as follows. First, the physical environment of hotel convention was confirmed by five things of ambient factor, convenience, attractiveness, complexity and functionality of equipment as follows. Second, of the physical environment of hotel convention, the complexity and the functionality of equipment had an effect on the positive emotions of hotel customers, and the attractiveness and the complexity had an effect on the negative responses of them. Third, of the physical environment of hotel convention, the convenience of use and the complexity had an effect on the comprehensive assessment of cognitive response, and the attractiveness and the functionality of equipment had an effect on the general image. Based on the findings stated above, hotel convention officials should be dedicated to result in the positive relationships such as customer satisfaction, which affects emotional and cognitive responses of hotel customers directly.
목차
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참고문헌 (36)
참고문헌 신청
[학술지(정기간행물)]
Abbey, J. R / 1994 / The convention and meeting sector-its operation and research needs, In Travel, Tourism and Hospitallity Research / Wiley
Baker, J. / 1986 / The role of the environment in marketing services: The consumer perspective, In The service challenge; Integrating for competitive advantage / American Marketing Asso
Baran, R. A. / 1994 / The physical environment of work settings: Effects on task performance, interpersonal relations, and job satisfaction / Reaserch in Organizational Beha
Baran, R. M / 1986 / The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, strategy and statistical considerations / Journal of Personali
Abbey, J. R / 1994 / The convention and meeting sector-its operation and research needs, In Travel, Tourism and Hospitallity Research / Wiley
Baker, J. / 1986 / The role of the environment in marketing services: The consumer perspective, In The service challenge; Integrating for competitive advantage / American Marketing Asso
Baran, R. A. / 1994 / The physical environment of work settings: Effects on task performance, interpersonal relations, and job satisfaction / Reaserch in Organizational Beha
Baran, R. M / 1986 / The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, strategy and statistical considerations / Journal of Personali
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