지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This research attempted to present the value of cultural art festival and suggested to marketing strategy to the organizations producing culture-art product and to the companies related to art.
Cultural art festival is important for developing place improvement and activating performing arts. Place marketing means designing a place to satisfy the needs of its target markets. Cultural attractions are one of strategies for place improvement. Not only does cultural art festival delight the residents, it also attracts tourists and business people. But there were few researches which deals with value of cultural art festival as a cultural management view especially focused on performing arts.
For this research we applied to qualitative methodology. The methodology used was in depth interview based on phenomenology. We also use other qualitative research methodologies including Focus Group Interviews.
As a result this research determined that consumer’ value about cultural arts festival as ‘aesthetic merit’, ‘relationship merit’. ‘individual merit’, and ‘social public merit’. Also this research suggested that it is needed to apply place marketing concept.
This study identified conceptual structures of consumer value that can be used for studying and understanding culture-art consumption reason.
However, since this research could only conceptually grasp consumer’s perception about cultural art festival and reveal only the dimension of classification. It is required to study with a quantitative investigation.
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참고문헌 (32)
참고문헌 신청
Brkic, A. / 2009 / Teaching Arts Management : Where Did We Lose the Core Ideas / The Journal of Arts Management,Law,& Society 38 (4) : 270 ~ 280
Danziger, P. N / 2005 / 사람들은 왜 소비하는가 / 거름
Diggle,K / 1994 / Arts Marketing / Rhinegold Publishing
Dukes, S / 1984 / Phenomenological Methodology in The Human Science / Journal of Religion and Health 23 (3) : 197 ~ 203
Ebewo, P / 2009 / The Concept of Arts/Cultural Management : A Critical Reflection / The Journal of Arts Management,Law,& Society 38 (4) : 281 ~ 295
Danziger, P. N / 2005 / 사람들은 왜 소비하는가 / 거름
Diggle,K / 1994 / Arts Marketing / Rhinegold Publishing
Dukes, S / 1984 / Phenomenological Methodology in The Human Science / Journal of Religion and Health 23 (3) : 197 ~ 203
Ebewo, P / 2009 / The Concept of Arts/Cultural Management : A Critical Reflection / The Journal of Arts Management,Law,& Society 38 (4) : 281 ~ 295
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