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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose – This study aims to identify the effects of communication cues, anonymity, and social presence on group polarization in computer-mediated communication (CMC) settings.
Extant literature has introduced some theoretical backgrounds of social presence and SIDE (Social Identity model of Deindividuation Effects) to explain the effects of communication cues and anonymity. The concept of social presence emphasized the mediating role on communication cues and anonymity.
However, most literature did not measure social presence and compare group polarization of all condition groups. This does not sufficiently explain the result of group polarization.
Research design, data, and methodology – We believe that the direct impact of anonymity on group polarization can provide a more admissible and clearer explanation for the results. In addition, this study categorizes anonymity into two levels, as anonymity of group and anonymity of self. To justify the anonymity view, a laboratory experiment was conducted. The experiment was conducted in communication cues settings (visual cue; without visual cue) and anonymity settings (identified; anonymous).
Each of the four settings has 10 groups consisting of five subjects each (total 200 subjects). The subjects are undergraduates from a large university, majoring in business. All experimental procedures and calculations of choice shift and preference change follow the literature.
Results – First, the removal of visual cues does not produce a significant impact on group polarization, which cannot be explained by the social presence view. Second, the anonymous condition does not significantly affect group polarization, which also cannot be explained by the social presence view. However, the anonymous condition directly affects group polarization.
Specifically, anonymity of self has a stronger effect on group polarization than anonymity of group. The result explains about the leading factor affecting group polarization.
This study examines another view of how computer-mediated communication may be associated with group polarization. The process and outcome data from the experiment reveal that group polarization is not affected by level of social presence, but by level of anonymity. Group discussions conducted with visual cue CMC setting and identified CMC setting result in weaker group polarization. Conversely, group discussions conducted without visual cue CMC setting and anonymous CMC setting lead to stronger group polarization.
The results of the study have the following implications. First, they provide clues for business organizations to design the most appropriate media conditions and preemptive social conditions to implement when making group decisions through CMC, to maximize achievements, generate amicable agreements, or actively share information. Second, this study can be useful in analyzing different adverse effects generated through Internet use.
Conclusions – This research can help explain discussions and decision-making actions on Internet forums, which have recently increased, as well as providing a foundational basis in newly establishing policies for the forums. Finally, it should be noted that many other factors such as group size, topics, and group history may affect group polarization. These should be examined in future studies.
목차
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참고문헌 (25)
참고문헌 신청
[학술지(
Aikin. S. F. / 2013 / Poe’s Law, group polarization, and argumentative failure in religious and political discourse / Social Semiotics 23 (3) : 301 ~ 317
Albanese, R. / 1985 / Rational behavior in groups: the free riding tendency / Academy of Management Reivew 10 (2) : 244 ~ 255
Aloka, P. J. O. / 2013 / Group polarization effects on Decisions by selected Kenyan secondary school disciplinary panels / Journal of Psychology in Africa 23 (2) : 275 ~ 282
Anderson, N. H. / 1976 / An informational integration analysis of attitude change in group discussion / Journal of personality and Social Psychology 34 (2) : 210 ~ 222
Aikin. S. F. / 2013 / Poe’s Law, group polarization, and argumentative failure in religious and political discourse / Social Semiotics 23 (3) : 301 ~ 317
Albanese, R. / 1985 / Rational behavior in groups: the free riding tendency / Academy of Management Reivew 10 (2) : 244 ~ 255
Aloka, P. J. O. / 2013 / Group polarization effects on Decisions by selected Kenyan secondary school disciplinary panels / Journal of Psychology in Africa 23 (2) : 275 ~ 282
Anderson, N. H. / 1976 / An informational integration analysis of attitude change in group discussion / Journal of personality and Social Psychology 34 (2) : 210 ~ 222
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