지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - This research aims to explore factors that could facilitate and/or impede consumers’ long-term goal-relevant food consumption, in the pursuit of a long-term goal.
Research Design, Data, and Methodology - The main experiment’s sample comprised 289 female students at C University. The structural equation model of the Amos 18.0 program was used to verify the hypotheses.
Results - Hypotheses concerning positive effects of long-term goal commitment and expectancy of long-term goal attainment, and negative effects of pleasure-seeking needs on long-term goal-relevant food consumption behaviors were accepted. Furthermore, self-efficacy’s positive effects on long-term goal commitment and expectancy of long-term goal attainment, and negative effects on the strength of pleasure-seeking were explored. Appearance self-esteem negatively affected long-term goal commitment.
Conclusions - Individuals’ self-efficacy positively affects long-term goal commitment and expectancy of long-term goal attainment, and significantly weakens the need to seek pleasure in food consumption behaviors. Appearance self-esteem negatively affects long-term goal commitment. Both long-term goal commitment and expectancy of long-term goal attainment significantly positively influence long-term goal-relevant food consumption behaviors. However, those heavily needing pleasure-seeking are less likely to engage in such behaviors.
목차
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참고문헌 (24)
참고문헌 신청
Argo, J. J. / 2012 / When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues / Journal of Marketing 76 : 67 ~ 80
Bagozzi, P. R. / 1999 / Goal Setting and Goal Striving in Consumer Behavior / Journal of Marketing 63 (Special Issue) : 19 ~ 32
Bagozzi, P. R. / 2003 / Hierarchical Representation of Motives in Goal Setting / Journal of Applied Psychology 88 : 915 ~ 943
Bandura, Albert / 2003 / Negative Self-Efficacy and Goal Effects Revisited / Journal of Applied Psychology 88 : 87 ~ 99
Baumgartner, Hans / 2008 / Handbook of Consumer Psychology / Lawrence Erlbaum : 367 ~ 392
Bagozzi, P. R. / 1999 / Goal Setting and Goal Striving in Consumer Behavior / Journal of Marketing 63 (Special Issue) : 19 ~ 32
Bagozzi, P. R. / 2003 / Hierarchical Representation of Motives in Goal Setting / Journal of Applied Psychology 88 : 915 ~ 943
Bandura, Albert / 2003 / Negative Self-Efficacy and Goal Effects Revisited / Journal of Applied Psychology 88 : 87 ~ 99
Baumgartner, Hans / 2008 / Handbook of Consumer Psychology / Lawrence Erlbaum : 367 ~ 392
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