지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - This paper aims to understand how easy and convenient it is for consumers to use mobile services. A mobile service combines hardware and software with information technology. To specifically meet the needs of users of mobile applications, the context of usability was identified in consumer mobile services.
Research Design, Data, and Methodology - For usability –measurement and evaluation, appliances and software were the main target: this applied to an expanding range, such as a Personal Digital Assistant (PDA), mobile phones, and wired and wireless integrated services. This study extended the Technology Acceptance Model (TAM) by examining the roles of two characteristics of mobile applications’usage: usability and usefulness.
Results - The study tested the research model using a structural equation modeling (SEM) technique. Results showed no significant differences between the two models. Usability comprised learnability, efficiency, memorability, errors, and satisfaction: the motivation for using a mobile application was understood as being the usefulness and easy-of-use of the mobile application. This empirical study validated the proposed research model and hypotheses, and found that the hypotheses could be supported. Finally, the phenomena derived from the causal relationships in usability were identified, and their implications considered.
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참고문헌 (28)
참고문헌 신청
Agarwal, R. / 1999 / Are Individual Differences Germane to the Acceptance of New Information Technologies? / Decision Sciences 30 (2) : 361 ~ 391
Ajzen, I. / 1980 / Understanding Attitude and Predicting Social Behavior / Prentice Hall
Brereton, E. / 2005 / Don't neglect usability in the total cost of ownership / Communications of the ACM 47 (7) : 10 ~ 11
Chau, P. Y. K. / 1996 / An Empirical Assessment of a Modified Technology Acceptance Model / Journal of Management Information Systems 13 (2) : 185 ~ 204
Chau, P. Y. K. / 2002 / Examining a model of information technology acceptance by individual professionals : an exploratory study / Journal of Management Information Systems
Ajzen, I. / 1980 / Understanding Attitude and Predicting Social Behavior / Prentice Hall
Brereton, E. / 2005 / Don't neglect usability in the total cost of ownership / Communications of the ACM 47 (7) : 10 ~ 11
Chau, P. Y. K. / 1996 / An Empirical Assessment of a Modified Technology Acceptance Model / Journal of Management Information Systems 13 (2) : 185 ~ 204
Chau, P. Y. K. / 2002 / Examining a model of information technology acceptance by individual professionals : an exploratory study / Journal of Management Information Systems
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